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2010 mobile advertising predictions from the ...
By jginches Permalink Trackback
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Posts Tagged ‘Jumptap’
In today’s highly competitive market, it’s essential to anticipate and respond rapidly to consumer demand. Brands need to take advantage of the channels consumers use most to gather information, engage, communicate and buy. And now there’s no doubt about it. Mobile left its indelible mark on 2009, paving the way for a momentous 2010. You have the chance to learn from the early adopters; explore, innovate and do things that nobody else has ever done. Learn from the experts on how to reach a broad demographic of consumers in creative news ways with measurable results. Register Now »
Attend this webinar and learn about:
- The latest in device and mobile tracking trends
- Smartphones (iPhone, Android and Blackberry) what’s right for whom
- Apps – should you build, buy or sponsor
- Differences in reporting and conversion metrics
- Clicks versus engagement and what really matters
- How unique levels of targeting and rich media ad units dramatically increase responses
- What’s next in creative standards and guidelines.
Speakers: Evan Krauss, Global SVP, Ad Sales & Business Development, Jumptap
- Register Now »
- Learn more about the Jumptap Ad Network »
- IAB Homepage
Topics: Blog, Mobile Marketing, mobile advertising
Tags: Evan Krauss, IAB, Jumptap, Mobile Ad Network, Mobile Internet, Mobile Marketing, smartphones, webinar
Mobile Marketer’s inaugural Mobile Women to Watch 2010 list celebrates smart women who are expected to make a difference in mobile advertising, marketing and media in 2010. Their dedication to the craft is nonpareil and their commitment admirable.
These marketers have steadfastly withstood several issues bedeviling mobile such as the constant need for client education, inadequate metrics, lack of decent budgets, carrier-centricity, male domination and hype.
Indeed, they have overcome skepticism of the first order to help their male and female colleagues and peers make mobile marketing an undeniable element of the interactive marketing mix. Soldiered on they have.
Topics: Blog, Home Page News
Tags: Julie Ginches, Jumptap, Mobile adnetworks, mobile advertising, MOBILE MARKETER
CAMBRIDGE, MA –December 1, 2009 – Jumptap, the leading provider of targeting and mobile advertising solutions, today announced that Kevin Fortuna has joined the Board of Directors. Fortuna is a media and start-up veteran with deal-making and C-level management experience at both Fortune 500 and smaller companies. As a partner at AKF Partners, Fortuna focuses on helping hyper-growth companies scale and succeed. Read the rest of this entry »
Topics: News
Tags: accelerated growth, Jumptap, management, mobile, mobile adnetwork, mobile advertising, partners, success
Customer Conversations: Are Apps A Shout Out or a Deep Discussion
How are today’s marketers using mobile and social apps and new digital platforms to reach the customer in innovative and interesting ways? Marketers, brands, studios and agencies share their experience and data.
2:45pm on Thursday, December 10th, 2009
Speakers:
- Frank Barbieri, CEO, Transpera
- Mark Levien, Executive Director of Digital Marketing Home Entertainment, 20th Century Fox
- Eric A. Litman, Chairman & CEO, Medialets
- Adam Soroca, Chief Product Officer, Jumptap
Website: digiday: APPS Conference
US PATENT No. 7,603,360 ISSUED TO JUMPTAP
Third Patent Issue Signals Jumptap’s Growing Intellectual Property Portfolio and Significant Role Driving Mobile Advertising Innovation
CAMBRIDGE, MA–October 13, 2009 – Jumptap, the leading targeting and mobile advertising solutions provider, today announced that it was awarded Patent No. 7,603,360 by the United States Patent Office on October 13, 2009.
The patent relates to a computer-implemented method for presenting user characteristic and location influenced search results via a display of a mobile communication facility.
Topics: Home Page News, News
Tags: Jorey Ramer, Jumptap, mobile advertising, Mobile Search, US patent
Webinar - Mobile Advertising: Effectively target & measure your campaigns
Mobile advertising is an essential part of every marketing campaign. Now that more people are using their mobile devices to browse the web, you have a unique opportunity to engage them in a highly personal way. Mobile offers click-thru-rates (CTR) 10 times higher than traditional online advertising and the unique ability to effectively target a broad demographic of consumers.
Here’s what you’ll learn from the webinar:
* Trends in mobile usage
* Diversity of consumers online
* Mobile reach, efficiency and returns
* iPhone’s unique advertising advantages
* How to set up effective campaigns
* How targeting dramatically increase response rates
* The complexities of identification on mobile
* How to get accurate, independent measurement of campaigns – ROI & conversion rates
* Quick reactions from real-time data
* Case studies
Register today and learn from the mobile experts, Jumptap and Bango about this highly effective medium and how to attain measureable results and generate more revenue!
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