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Big ROI means getting back to basics: Mobile ...
By jginches Permalink Trackback
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Posts Tagged ‘Mike Wehrs’
Mobile advertisers have plenty to look forward to, according to a Mobile Ad Summit panel titled “Show me the Money!”
The session was dedicated to measuring the return on investment brands can expect from mobile advertising campaigns. Moderated by Mike Wehrs, president and CEO of the Mobile Marketing Association, New York, he questioned the panelists on metrics and expectations for mobile advertising.
Topics: News
Tags: Hachette Filipacchi Media U.S., konny zsigos, Krish Arvapally, Mike Wehrs, MMA, Mobile Ad Summit, mobile advertising, mojiva, wda
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