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Posts Tagged ‘Mobile Ad Network’

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Jul
28

Click-to-video campaign


By pjohar   Permalink Trackback

the-other-guys1

Recently we launched a click-to-video campaign to promote a movie release.  Mobile users who click on the ad will launch straight into the movie trailer.  Load up your favorite Jumptap partner site today and you might catch it!

Jul
22

App developer’s need for Passport to Fr...


By pjohar   Permalink Trackback

Its been a week since we launched our $4,000,000 Passport to Freedom program, and in that time we’ve seen more than ever how essential it is to join the open, flexible Jumptap Mobile Ad Network. The battles between Google and Apple are raging. In the last several days we saw the Droid X sell out, then Google announce it had received its last shipment of Nexus Ones. Simultaneously Apple held a press conference acknowledging a defect in the iPhone 4, then days later announced the widened availability of the highly successful iPad.

That makes us prouder than ever to offer the industry’s most comprehensive array of ad solutions that run across any device—including iPhone, iPad, iPod Touch, Android and Blackberry—all from one ad network and one single point of integration. Developers: Secure and increase your revenue today, by joining the Jumptap Mobile Ad Network and keeping 100% of revenue for the rest of 2010.  (Promotion details)

Get your Passport to Freedom today.

Jun
10

ADWEEK: The ‘Others’


By pjohar   Permalink Trackback


Check out Jorey Ramer’s “The ‘Others’ Mobile advertising is more than two players” published in Adweek.

“The last six months of jockeying between Google and Apple have put
a spotlight on mobile advertising. The news has been such that one
could be forgiven for thinking that these two companies have the
only platforms needed to reach consumers on mobile devices…..”

Jun
10

Jumptap Adds Video To Mobile Advertising Mix ...


By pjohar   Permalink Trackback

Peggy Anne Salz - Following up on news and developments coming out of this week’s
explosive and insightful MMA Forum in NYC with a look at Jumptap’s decision to add video to its premium mobile ad network. A Q&A with Jumptap CMO Paran Johar connects some of the dots in the company’s strategy moving forward.

Read:  Video Ad Network announcement and  “Jumptap Adds Video To Mobile Advertising Mix PLUS Q&A With CMO Paran Johar“

Jun
10

Jumptap Goes Holistic With Mobile Video


By pjohar   Permalink Trackback

Gavin Dunaway of Adotas writes:

They got search, display rich media, in-app advertising and now video — who could ask for anything more?

Jumptap has rounded itself out as a holistic mobile ad network with the addition of mobile video, with offerings such as click-to-video, video interstitials (running before an app loads or between content sections) as well as the rolls: pre, mid and post. In addition to offering a Opens the door for publishers with mobile video assets to monetize them.

Read “Jumptap Goes Holistic With Mobile Video“

Jun
4

Mobile ad companies ramp up platforms to comp...


By ntaylor   Permalink Trackback

goliath

Jumptap’s open, flexible and consumer focused approach is gaining visibility in the mobile advertising industry, which now includes giants Google and Apple.  Jumptap CMO Paran Johar had this to say about Jumptap’s role in mobile marketing:

“We believe an open approach is in the best interests of advertisers because they only care about reaching and engaging targeted audiences, not specific devices or operating systems.  We are also the only independent mobile ad network that leverages our advanced IP portfolio to deliver the most relevant ads and have a healthy, diversified business that’s growing 30 percent quarter-over-quarter and is best positioned to make this a three-horse race.”

Read Mobile ad companies ramp up platforms to compete with Google, Apple iAd

Jun
4

New MMA Whitepaper Explores Opportunities in ...


By ntaylor   Permalink Trackback

Jumptap is a co-author on the MMA’s new white paper “Expanded Mobile Ad Unit Sizes.”  As exciting new devices come to market, including the iPad and other tablets, Jumptap strives to lead the way in innovating mobile marketing opportunities.

Read New MMA Whitepaper Explores Opportunities in Overize Ad Units

Jun
2

Is Boston The Next Hot City For Entrepreneurs...


By lbundeff   Permalink Trackback

There is currently more startup activity among young entrepreneurs in Boston than any time in the past 10 years. Reasons for Boston’s recent entrepreneurial greatness include seeing multigenerational involvement and mentorship in the community, along with a critical mass of great companies where future founders and entrepreneurial executives are being trained. Boston could be the next hot city for entrepreneurs looking to make a great start. Great shout out to Jumptap and admirable other companies as an important pocket of excellence and talent magnet!

Read “Is Boston the Next Hot City For Entrepreneurs?”

May
13

Mobile Upfront Montage


By jginches   Permalink Trackback



The Mobile Upfront was 2010’s quintessential thought leadership showcase offering senior advertising & media industry leaders actionable insights on “All Things Mobile.”

May
12

Frost & Sullivan: Mergers, Acquisitions ...


By jginches   Permalink Trackback

Mergers, Acquisitions and Partnerships in Mobile Advertising

It is important to point out that companies such as Jumptap are doing much more beyond just multiple ad formats to support ‘openness’. Advertisers buy the ability to reach out to audiences; they are really trying to reach out to a proper set of target customers when planning inventory buys across different devices, applications, operators or data channels. Jumptap currently offers all these features to help achieve maximum distribution and good campaign results to its customers.

Read full research note here:

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