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Posts Tagged ‘Mobile Ad Network’

Mar
10

Live from the Game Developers Conference!


By jginches   Permalink Trackback

App Developers Love Jumptap

Jumptap is showing its love for new members in the network with a special time limited offer. As one of the first 100 app developers or sites to join our mobile ad network, you will get to keep 100 percent of the ad revenue for the first 100 days. Additional information can be found at www.jumptap.com/feel-the-love/www

Jumptap Reps with an App Developer

Jumptap Reps with an App Developer

Mar
10

Patent Number 7,676,394 - Dynamic bidding and...


By jginches   Permalink Trackback

FIFTH U.S. PATENT ISSUED TO JUMPTAP IN NINE MONTHS

Intellectual Property Portfolio Reflects Increasing Sophistication and Advancements of Mobile Advertising Systems

CAMBRIDGE, MA–March 10, 2010 – Jumptap, the leading mobile advertising provider and largest independent mobile ad network, today announced that it was awarded Patent No. 7,676,394 by the United States Patent Office on March 9, 2010.

The patent relates to an automated bid management system for dynamically managing bids for presentation of mobile content on a mobile communication facility operated by a user paying for use of the mobile communication facility with a wireless communications provider, wherein the mobile communication facility consists of a mobile phone, a cellular phone, or satellite phone, the system comprising a computer having a computer readable medium having stored thereon instructions which, when executed by a processor of the computer, causes the processor to perform the steps of…

Patent Number 7,676,394 - Dynamic bidding and expected value

Jan
26

Mobile-Ad M&A Frenzy May Continue


By jginches   Permalink Trackback

Mobile-Ad M&A Frenzy May Continue, according to mobile industry insiders.  Jumptap CEO Dan Olschwang commented:

“Jumptap’s revenue last year increased five times over its 2008 figure.”

“More [advertisers] now treat mobile as a
must-have component in their media mix.”

Read the full article: Mobile-Ad M&A Frenzy May Continue &raquo

Jan
26

Mobile ad networks join forces to promote Hai...


By jginches   Permalink Trackback

Jumptap and other mobile ad networks have joined forces to promote Haiti relief efforts. Jumptap CEO Dan Olschwang commented:

“The whole market joined forces to get behind this incredibly worthy cause. In times like this, it is crucial to lead by example.”

“This is a total paradigm shift for charities as mobile connects with extremely large audiences that traditional funding raising efforts would not normally reach – like teens and young adults.”

Read the full article: Mobile ad networks join forces to promote Haiti relief efforts »

Jan
21

First Mobile Upfront in New York


By jginches   Permalink Trackback

Read the full article: First Mobile Upfront in New York » [ADWEEK]

Dec
28

2010 mobile advertising predictions from the ...


By jginches   Permalink Trackback

GoMo News is posting articles written by leaders and innovators in the mobile space.  Check out CMO Paran Johar’s predictions for 2010 at 2010 mobile advertising predictions from the road »

Dec
18

Media Industry Predictions 2010: The Digital ...


By jginches   Permalink Trackback

Jumptap CMO Paran JoharWith 2010 nearing, minonline has published a piece on predictions for mobile in 2010 based on feedback from industry insiders including Jumptap’s CMO Paran Johar.  The piece addressed the state of traditional advertising, mobile privacy, the role of key desktop players and the future of paid/ad-supported content.  Johar weighed in on mobile privacy, predicting that the FCC will take a stand on mobile data collection in 2010 and added that some key players may look to acquire their own mobile ad network.

You can read the full article: Media Industry Predictions 2010: The Digital Cut

Dec
15

Webinar: Mobile Advertising: Up close and per...


By jginches   Permalink Trackback

In today’s highly competitive market, it’s essential to anticipate and respond rapidly to consumer demand. Brands need to take advantage of the channels consumers use most to gather information, engage, communicate and buy. And now there’s no doubt about it. Mobile left its indelible mark on 2009, paving the way for a momentous 2010. You have the chance to learn from the early adopters; explore, innovate and do things that nobody else has ever done. Learn from the experts on how to reach a broad demographic of consumers in creative news ways with measurable results. Register Now »

Attend this webinar and learn about:

  • The latest in device and mobile tracking trends
  • Smartphones (iPhone, Android and Blackberry) what’s right for whom
  • Apps – should you build, buy or sponsor
  • Differences in reporting and conversion metrics
  • Clicks versus engagement and what really matters
  • How unique levels of targeting and rich media ad units dramatically increase responses
  • What’s next in creative standards and guidelines.

Speakers: Evan Krauss, Global SVP, Ad Sales & Business Development, Jumptap

Dec
7

Continental Airlines Gives Mobile Thumbs Up


By jginches   Permalink Trackback

Jumptap - ContinentalThe successful Jumptap mobile advertising campaign that Continental Airlines ran last summer is featured today on Mediapost.  The goal was to get into mobile, which they successfully did with the help of Jumptap advanced targeting parametersContinental was able to reach 25-34 year-old business travelers with smartphones and $100,000+ household income.  Jumptap CMO Paran Johar pointed out that:

“Airlines simply want to sell the right seat to the right passenger at the right time at the right price.  What better medium [is there] than mobile to accomplish this objective?”

Read the full article at MediaPost: Continental Airlines Gives Mobile Thumbs Up

You can start a mobile advertising campaign with Jumpap.  Learn more here »

Dec
7

Report: Location Based Advertising and Servic...


By jginches   Permalink Trackback

The following is a report on how to generate revenue with mobile advertising:

Mobile LBA 2009-2014: how to generate revenue by advertising on mobile content, LBS and mobile search (Link)

Location is a vital mobile tool. A whole of market opportunities for LBS and LBA have emerged in sectors such as:

  • Emergency Services
  • Emergency Alert Services
  • Home-Zone Billing
  • Fleet Management
  • Asset Management
  • Person Tracking
  • Pet Tracking
  • Traffic Congestion Reporting
  • Routing to Nearest Commercial Enterprise
  • Roadside Assistance
  • Navigation
  • City Sightseeing
  • Localised Advertising
  • Mobile Yellow Pages
  • Network Planning and Dynamic Network Contro

Read the rest of this entry »

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