App Developers Love Jumptap
Jumptap is showing its love for new members in the network with a special time limited offer. As one of the first 100 app developers or sites to join our mobile ad network, you will get to keep 100 percent of the ad revenue for the first 100 days. Additional information can be found at www.jumptap.com/feel-the-love/www

Jumptap Reps with an App Developer
FIFTH U.S. PATENT ISSUED TO JUMPTAP IN NINE MONTHS
Intellectual Property Portfolio Reflects Increasing Sophistication and Advancements of Mobile Advertising Systems
CAMBRIDGE, MA–March 10, 2010 – Jumptap, the leading mobile advertising provider and largest independent mobile ad network, today announced that it was awarded Patent No. 7,676,394 by the United States Patent Office on March 9, 2010.
The patent relates to an automated bid management system for dynamically managing bids for presentation of mobile content on a mobile communication facility operated by a user paying for use of the mobile communication facility with a wireless communications provider, wherein the mobile communication facility consists of a mobile phone, a cellular phone, or satellite phone, the system comprising a computer having a computer readable medium having stored thereon instructions which, when executed by a processor of the computer, causes the processor to perform the steps of…
Patent Number 7,676,394 - Dynamic bidding and expected value
Mobile-Ad M&A Frenzy May Continue, according to mobile industry insiders. Jumptap CEO Dan Olschwang commented:
“Jumptap’s revenue last year increased five times over its 2008 figure.”
“More [advertisers] now treat mobile as a
must-have component in their media mix.”
Read the full article: Mobile-Ad M&A Frenzy May Continue »
Jumptap and other mobile ad networks have joined forces to promote Haiti relief efforts. Jumptap CEO Dan Olschwang commented:
“The whole market joined forces to get behind this incredibly worthy cause. In times like this, it is crucial to lead by example.”
“This is a total paradigm shift for charities as mobile connects with extremely large audiences that traditional funding raising efforts would not normally reach – like teens and young adults.”
Read the full article: Mobile ad networks join forces to promote Haiti relief efforts »
GoMo News is posting articles written by leaders and innovators in the mobile space. Check out CMO Paran Johar’s predictions for 2010 at 2010 mobile advertising predictions from the road »
With 2010 nearing, minonline has published a piece on predictions for mobile in 2010 based on feedback from industry insiders including Jumptap’s CMO Paran Johar. The piece addressed the state of traditional advertising, mobile privacy, the role of key desktop players and the future of paid/ad-supported content. Johar weighed in on mobile privacy, predicting that the FCC will take a stand on mobile data collection in 2010 and added that some key players may look to acquire their own mobile ad network.
You can read the full article: Media Industry Predictions 2010: The Digital Cut
In today’s highly competitive market, it’s essential to anticipate and respond rapidly to consumer demand. Brands need to take advantage of the channels consumers use most to gather information, engage, communicate and buy. And now there’s no doubt about it. Mobile left its indelible mark on 2009, paving the way for a momentous 2010. You have the chance to learn from the early adopters; explore, innovate and do things that nobody else has ever done. Learn from the experts on how to reach a broad demographic of consumers in creative news ways with measurable results. Register Now »
Attend this webinar and learn about:
- The latest in device and mobile tracking trends
- Smartphones (iPhone, Android and Blackberry) what’s right for whom
- Apps – should you build, buy or sponsor
- Differences in reporting and conversion metrics
- Clicks versus engagement and what really matters
- How unique levels of targeting and rich media ad units dramatically increase responses
- What’s next in creative standards and guidelines.
Speakers: Evan Krauss, Global SVP, Ad Sales & Business Development, Jumptap
The successful Jumptap mobile advertising campaign that Continental Airlines ran last summer is featured today on Mediapost. The goal was to get into mobile, which they successfully did with the help of Jumptap advanced targeting parameters. Continental was able to reach 25-34 year-old business travelers with smartphones and $100,000+ household income. Jumptap CMO Paran Johar pointed out that:
“Airlines simply want to sell the right seat to the right passenger at the right time at the right price. What better medium [is there] than mobile to accomplish this objective?”
Read the full article at MediaPost: Continental Airlines Gives Mobile Thumbs Up
You can start a mobile advertising campaign with Jumpap. Learn more here »
The following is a report on how to generate revenue with mobile advertising:
Location is a vital mobile tool. A whole of market opportunities for LBS and LBA have emerged in sectors such as:
- Emergency Services
- Emergency Alert Services
- Home-Zone Billing
- Fleet Management
- Asset Management
- Person Tracking
- Pet Tracking
- Traffic Congestion Reporting
- Routing to Nearest Commercial Enterprise
- Roadside Assistance
- Navigation
- City Sightseeing
- Localised Advertising
- Mobile Yellow Pages
- Network Planning and Dynamic Network Contro
Read the rest of this entry »