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25
Big ROI means getting back to basics: Mobile ...
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Posts Tagged ‘Mobile Ad Summit’
Mobile advertisers have plenty to look forward to, according to a Mobile Ad Summit panel titled “Show me the Money!”
The session was dedicated to measuring the return on investment brands can expect from mobile advertising campaigns. Moderated by Mike Wehrs, president and CEO of the Mobile Marketing Association, New York, he questioned the panelists on metrics and expectations for mobile advertising.
Topics: News
Tags: Hachette Filipacchi Media U.S., konny zsigos, Krish Arvapally, Mike Wehrs, MMA, Mobile Ad Summit, mobile advertising, mojiva, wda
The big guys upstairs focused on everything from SMS to the iPhone during a panel at the Mobile Ad Summit.
Moderated by Charles Johnson, general manager at Microsoft Mobile Advertising, New York, the session explored the five key factors of success for mobile advertising agencies. Mr. Johnson threw out five questions for the CEOs based on compelling creative, message targeting, performance and analytics, industry collaboration and marketing integration. 
A Bank of America executive said that mobile ad campaigns have in some cases doubled the response rates achieved by online campaigns during a panel at Mobile Ad Summit.
Also during the panel, a film studio executive from Lionsgate said that mobile is integral to the marketing mix for any new movie and Sprint’s Boost Mobile discussed its dual role as a publisher and advertiser. Bank of America has a robust mobile banking platform and was an early adopter of mobile advertising used to promote its mobile banking services
Topics: News
Tags: Bank of America, contextual search, Lionsgate, Mobile Ad Summit, mobile advertising, Phil Armstrong, Sprint
A trio of CEOs representing heavy-hitting ad agencies agreed that increased smartphone adoption is making mobile a more desirable platform for brand advertisers.
These high-powered advertising executives weighed in on the state of the mobile industry during a panel at the Mobile Ad Summit during advertising week in New York. While the panelists admitted that the recession has taken its toll on marketing spend, they were bullish about the prospects for mobile going forward.
Topics: News
Tags: Carat, GroupM Interaction, iPhone, Martin Cass, Mobile Ad Summit, mobile advertising, Paul Gunning, Rob Norman, smartphones, Tribal DBB, Tribal DDB
The Mobile Advertising Summit - hosted by Jumptap CMO Paran Johar, was an enormous success! Over 400 attendees packed the standing room only auditorium to learn about the latest and greatest in mobile advertising.
For photos and videos of the event, visit www.facebook.com/jumptap!
MOBILE AD SUMMIT DEBUTS DURING ADVERTISING WEEK 2009
New York, NY, August 26, 2009 – The first ever Mobile Ad Summit will take place during Advertising Week, North America’s premier gathering of leading edge communications decision-makers on September 22, 2009 from 9:00 a.m. to 4:00 p.m. at the Times Center Hall in New York City.
The day-long program, sponsored by Jumptap, Admob and Quattro Wireless, will explore the very latest in “All-things-mobile.” Participants will hear from leading industry experts in mobile advertising, content and technology. Attendees can look forward to a jam-packed agenda focused on monetization and growing business through mobile including dedicated sessions on Targeting: Separating the Myth from Reality; Show me the Money!; and the Cool New S*#t.
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