App developer’s need for Passport to Fr...
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According to a new study by Forbes Insights, retailers are seeing a solid return on their mobile channel investments. 62% say their mobile channel returns are either exceeding (17%) or meeting expectations (45%). Nowadays, consumers are starting to look to their phones for a shopping experience and leading retailers are trying to capitalize and take advantage of this fast moving trend. Stuart Feil, editorial director of Forbes Insights, New York states that “The ubiquity of mobile devices is changing how retailers interact with their customers.” The study also found that 3 out of 4 retailers now have some type of mobile initiative in place and another 20% are in the process of evaluating the mobile channel. Forbes Insights predicts that Mobile initiatives will be getting a bigger share of retailers marketing budgets in the next three to five years. They also predict that mobile application development will shift over the next year.
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Jumptap, the leading provider of mobile advertising solutions, today announced its Passport to Freedom Program designed to help mobile app developers and publishers seeking a reliable source of revenue amidst the ongoing battles between Google and Apple. The new program empowers mobile app developers and publishers to increase their revenue using the industry’s most comprehensive array of ad solutions that run across any device - including iPhone, iPad, iPod Touch, Android, and BlackBerry - all from one ad network and one single point of integration.

So you’ve invested in building an iPhone, Android or Blackberry app. Now it’s time to drive adoption of the app, so you can justify the investment. Try following these seven marketing tips to get your customers to download, install and use your app.
Create a unique app. One of the easiest ways to shine in the store is to create a unique app. Your app will stand out if you are the first app in your category of product or you reinvent an existing category.
Spend time on your submission. Provide snappy descriptions that zero in on the key selling points of your app. Be thoughtful about your messaging and keywords as they will help your app get found.
Design a great website. Your app should have its own online and mobile website showing the app in action and communicating its key features and benefits. Make the website interesting as it will serve as a point of reference, a destination to send users and potential users.
Make it social. Getting people to talk about your app is critical for success. Make the conversation about your app easy and engaging so people will want to share it on Facebook or Tweet about it. The more people talk, the more visibility your app will get, which will translate into sales.
PR is important. Develop a PR campaign for your launch as news stories can create a big spike in downloads. Create a press release that plays to your strengths and highlights amusing or beneficial reasons why people would use your app. Your app should be easy to write about and provide access to icons, screenshots and videos. Dispense promo codes readily as they are a surefire way to put your app in the hands of the media. You’ll want to reach out to relevant consumer and trade publications and invite relevant blogs to give some promo codes away for free in a raffle. Review blogs and tech websites are an important part of the eco-system, the traffic and buzz they generate are worth pursuing.
Mobile advertising works. In-app advertising can be one of the most successful vehicles to drive app-downloads. If you have a premium app, you’ll want to begin by determining your target cost per acquisition. For example, if you are charging $5.00 for your app and your cost per acquisition is $2.00, your profit is $3.00 per app. For free apps, you may want to invest in a pay per download program.
Choose an ad network that allows you to target by keyword, context, demographics, mobile handset, mobile carrier location and publisher. You can use an array of text, banners, rich media and video ad units to maximize the moment and attract the right consumers to your app. Targeted ads lead to higher CTRs, more downloads, and more revenue for you. Review your performance reports, so you can optimize your campaigns in real-time.
Invest in your launch. Marketing and promotion of your app the first few weeks around your launch is critical to build awareness and drive downloads of your app. When you launch, make it big. Following are some tactics that have proven effective:
Now to review, with mobile applications, do not fall into the “build it and they will come” situation. To succeed, you’ll need to put as much effort into marketing as you do into development.
App~Promo is a full service marketing, advertising and PR agency specializing in the promotion of mobile apps. We work closely with our clients to develop consumer insights, build marketing and promotion plans, acquire more customers and drive app downloads. Our clients include companies such as Upstream Systems, Sympatico, Zeebu Mobile, Bazaar Labs, Sony Music and Island Def Jam. For more information, visit www.app-promo.com.
Jumptap participated in the 2010 Mobile Marketing Association’s Mobile Marketing Forum. The forum took place in New York City on June 8th-9th and brought together the entire mobile marketing ecosystem together to discuss mobile initiatives. The forum delivered learning and network experience with a fully interactive agenda for the participants. The forum included panel discussions from keynote speakers that spanned across all facets of mobile marketing. Interesting topics from the panel discussions included mobile channels, mobile consumer behaviors, targeting and optimization, mobile engagement and the integration and future of mobile commerce.
The 2010 MMA Forum could not have come at a better time - when mobile ad budgets are increasing and mobile is becoming a priority for brands and agencies like never before. As a leader in mobile advertising solutions, Jumptap is delighted to have taken a part in the Forum and is looking forward another milestone year. Congrats to Michael Becker, the new North American Chair, for putting together a fantastic agenda!
Not even bizarre interference from surrounding buildings stopped Mobile Monday (Sponsored by Jumptap) attendees from mingling and spreading the word. Over 500 attendees enjoyed a fantastic evening of networking, and Jumptap gave one lucky attendee a cool new iPad.
More photos after the jump!
Video advertising delivers a captivating and personal vehicle for delivering brand campaigns. It allows for an intimate one to one relevant experience at a time when the consumer is the most focused and receptive to messages! Video ads dramatically increase ad awareness, message association, and purchase intent which leads to better conversions and more revenue! True to our commitment to deliver the most comprehensive and open platform—Jumptap is pleased to announce the addition of video to our leading mobile ad network. We now uniquely offer all mobile advertising solutions including search, display, rich media, video and in-app advertising—all from one platform.
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UPDATE: Check out the newly launched ads for True Blood running in the Avantar Showtimes Application and experience the sight sound and emotion of a truly creative video campaign!