JumpTap Logo

News & Events

Posts Tagged ‘mobile advertising’

Mar
10

Live from the Game Developers Conference!


By jginches   Permalink Trackback

App Developers Love Jumptap

Jumptap is showing its love for new members in the network with a special time limited offer. As one of the first 100 app developers or sites to join our mobile ad network, you will get to keep 100 percent of the ad revenue for the first 100 days. Additional information can be found at www.jumptap.com/feel-the-love/www

Jumptap Reps with an App Developer

Jumptap Reps with an App Developer

Mar
9

Jumptap Launches Self-Service Application For...


By jginches   Permalink Trackback

JUMPTAP LAUNCHES SELF-SERVICE APPLICATION
FOR MOBILE APPLICATION DEVELOPERS AND PUBLISHERS WHO WANT TO TURN TRAFFIC INTO DOLLARS

Quick and Easy Integration into the Jumptap Mobile Ad Network Opens the Door to Hundreds of Leading Advertisers

GAME DEVELOPERS CONFERENCE, SAN FRANCISCO, CA — March 9, 2010 — Jumptap, the leading mobile advertising solutions provider, today announced a new self-service application for publishers of mobile websites and mobile applications, including iPhone and Android. Publishers can quickly and easily integrate their properties into the Jumptap mobile ad network and gain access to hundreds of leading advertisers looking to reach consumers on mobile sites and in smart phone applications.

Feel the Love
Jumptap is showing its love for new members in the network with a special time limited offer. As one of the first 100 app developers or sites to join our mobile ad network, you will get to keep 100 percent of the ad revenue for the first 100 days. Additional information can be found at www.jumptap.com/feel-the-love or visit us at the Moscone South Hall, Esplanade, exhibit TT29.

Read full release here: http://www.jumptap.com/press-release/2010/1/70

Feb
9

Patent Number 7,660,581 - Managing sponsored ...


By jginches   Permalink Trackback

US PATENT No. 7,660,581 ISSUED TO JUMPTAP

Early Market Entry and Investment in Innovation Leads to Large &
Fast Growing Mobile Advertising Intellectual Property Portfolio

CAMBRIDGE, MA–February 10, 2010 – Jumptap, the leading mobile advertising provider, today announced that it was awarded Patent No. 7,660,581 by the United States Patent Office on February 10, 2010.

The patent relates to a computer-implemented method for targeted distribution of sponsored content item of a first or second sponsor to a plurality of mobile communication facilities whose respective users have a common usage history characteristic statistically modeled as a profile associated with the respective users.

Patent Number 7,660,581 - Managing sponsored content based on usage history

Feb
9

Churchill @ the Mobile UpFront


By jginches   Permalink Trackback

mad-ave-upfrontThe Madison Avenue Journal is running a piece about the 2010 Mobile Upfront.  In Churchill @ the Mobile UpFront, they write:

On Tuesday, March 16, 2010 from 9:00 AM - 5:00 PM (ET) at the Angel Orensanz Foundation for the Arts on 172 Norfolk Street in Manhattan, the industry is meeting to kick-off the first-ever mobile upfront.

Churchill was an imaginative realist. For those who understand that the world is changing and that one must change with it in order to survive, the opportunity exists to transform your customer’s ability to experience your brand so that their lives will be affected in ways that to date have not been possibly imagined. That said, bring your imagination.

Click here to register for the event

Jan
26

Mobile-Ad M&A Frenzy May Continue


By jginches   Permalink Trackback

Mobile-Ad M&A Frenzy May Continue, according to mobile industry insiders.  Jumptap CEO Dan Olschwang commented:

“Jumptap’s revenue last year increased five times over its 2008 figure.”

“More [advertisers] now treat mobile as a
must-have component in their media mix.”

Read the full article: Mobile-Ad M&A Frenzy May Continue &raquo

Jan
26

Mobile ad networks join forces to promote Hai...


By jginches   Permalink Trackback

Jumptap and other mobile ad networks have joined forces to promote Haiti relief efforts. Jumptap CEO Dan Olschwang commented:

“The whole market joined forces to get behind this incredibly worthy cause. In times like this, it is crucial to lead by example.”

“This is a total paradigm shift for charities as mobile connects with extremely large audiences that traditional funding raising efforts would not normally reach – like teens and young adults.”

Read the full article: Mobile ad networks join forces to promote Haiti relief efforts »

Jan
25

Leading Mobile Advertising Players Join Force...


By jginches   Permalink Trackback

Industry Collaborates on Mobile Advertising Campaign to Increase Awareness of American Red Cross Text Message Relief Campaign

NEW YORK CITY – January 25, 2010 – Mobile advertising industry leaders have joined forces to help the relief efforts for those impacted by the earthquake in Haiti in the largest mobile fund-raising effort.  AdMob, Eyeblaster, Jumptap, Microsoft Advertising, Millennial Media, Ringleader Digital and other networks were approached by mGive-Mobile Accord to develop the mobile advertising campaign designed to broaden the reach of the American Red Cross Haiti relief efforts via the organization’s text messaging mobile campaign.  These mobile partners donated their time and ad-serving fees to enable the campaign across multiple publisher sites that donated their inventory for the campaign.  The publisher sites, including MSN Mobile, Hotmail, Windows Live Messenger Mobile and E! Online featured banner advertisements allowing consumers to click on the ad to learn more about how they can donate to the American Red Cross, and providing the number (Text “HAITI” 90999) to make a donation.

“We are thrilled to be a part of this campaign and supporting the American Red Cross relief efforts,” said Charles Johnson, general manager of mobile advertising at Microsoft.  “By offering consumers the opportunity to donate to the relief fund via mobile advertising and text messaging campaigns, we believe we are enabling a faster and more direct option for consumers to donate to help those in time of need.”

The mobile campaign was designed exclusively for the convenience of consumers to donate via the device they carry with themselves at all times – their mobile phone.  In fact, Gartner, Inc. recently reported that by 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and be greater than the installed base of PCs.  This statistic highlights the increase in consumer use of the mobile medium to perform multiple tasks, including donating to a charitable cause.

“Through this targeted mobile advertising campaign, consumers are able to immediately act upon their will to donate via the same device they are using to keep up-to-date on the events in Haiti,” said Andrew Frank, research vice president at Gartner.  “By providing consumers with a convenient avenue to donate to this cause, this campaign is aiding in the relief effort via a medium that continues to grow as the dominant avenue when accessing the Web.”

“When I heard about all of the struggles currently underway in Haiti I knew that I wanted to help out any way possible,” said Peggy Traut of North Andover, MA.  “Through this mobile campaign, I was able to immediately act upon my will to donate via the same device that I was using to keep me updated on the events in Haiti.  It is this convenience that will help continue to drive additional consumer support.”

The mobile advertising campaign is currently underway and will run over the next several weeks.  This timeframe will provide consumers with the opportunity to continue to help donate to those impacted by the disaster.

Jan
21

First Mobile Upfront in New York


By jginches   Permalink Trackback

Read the full article: First Mobile Upfront in New York » [ADWEEK]

Jan
5

Why Apple is Buying Quattro


By jginches   Permalink Trackback

Apple is expected to announce it is buying Quattro Wireless:

“If there is any doubt that 2010 is the year of Mobile Advertising, Apple just cleared up any speculation. For pessimists who thought the Google acquisition of Admob was a fluke, this reinforces that mobile advertising is here to stay. Google’s acquisition of Admob provided instant access to the mobile advertising ecosystem with a long-tail approach similar to theirs. It also provided them with a vehicle to leverage and grow their Android platform advertising opportunities. Apple’s acquisition of Quattro is for two main reasons: first, to have a mechanism to monetize free apps with the Quattro sales force and secondly to capture a share of the growing mobile advertising media spend. The fact that both of these organizations decided to buy versus build illustrates the unique characteristics that mobile advertising affords.

What is interesting about this acquisition is how there are new players such as Apple who are now entering the mobile ecosystem aggressively vs. the typical PC Internet players of Google, Yahoo, Microsoft and other media companies. Handset manufacturers, software providers, infrastructure vendors, and carriers are all looking to connect the dots and carve out a share of what Morgan Stanley said will be the primary access point of the Internet in 5 years. Though it didn’t fit Apple’s existing business model, they saw the opportunity and captured it. One can only speculate where this could lead, perhaps free ad supported devices or a proprietary app store ad network? It is abundantly clear that Apple is now in the media business and will be competing head to head with Google. The mobile advertising ecosystem is unique in the sense that it is so personal and can tie so many other pieces of media together. Whether complimenting TV, out of home, or print, many other non endemic advertising companies see the enormous potential.

The world of mobile advertising is evolving and mobile consumers and mobile data are unique. Jumptap has always positioned itself in a unique spot in the mobile ecosystem – focusing not just on building a superior mobile ad network for both brand and performance advertisers, but on developing the technology that supports an ecosystem where brands, publishers, carriers, app developers, and consumers can mix in a protected, effective, and efficient manner. Early on, we recognized mobile’s unique characteristics as a more personal digital platform and built a platform based on our significant IP portfolio. We built a better advertising model using a combination of data and technology aimed at building a business that delivers the highest returns to each in the most efficient manner.”

Paran Johar, CMO Jumptap

Dec
28

2010 mobile advertising predictions from the ...


By jginches   Permalink Trackback

GoMo News is posting articles written by leaders and innovators in the mobile space.  Check out CMO Paran Johar’s predictions for 2010 at 2010 mobile advertising predictions from the road »

Resources

Subscriptions

  • rss
  • Twitter.com
  • rss


Flickr

jt-watching-obama2


More Information