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Posts Tagged ‘mobile advertising’

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Jun
4

Mobile ad companies ramp up platforms to comp...


By ntaylor   Permalink Trackback

goliath

Jumptap’s open, flexible and consumer focused approach is gaining visibility in the mobile advertising industry, which now includes giants Google and Apple.  Jumptap CMO Paran Johar had this to say about Jumptap’s role in mobile marketing:

“We believe an open approach is in the best interests of advertisers because they only care about reaching and engaging targeted audiences, not specific devices or operating systems.  We are also the only independent mobile ad network that leverages our advanced IP portfolio to deliver the most relevant ads and have a healthy, diversified business that’s growing 30 percent quarter-over-quarter and is best positioned to make this a three-horse race.”

Read Mobile ad companies ramp up platforms to compete with Google, Apple iAd

Jun
4

New MMA Whitepaper Explores Opportunities in ...


By ntaylor   Permalink Trackback

Jumptap is a co-author on the MMA’s new white paper “Expanded Mobile Ad Unit Sizes.”  As exciting new devices come to market, including the iPad and other tablets, Jumptap strives to lead the way in innovating mobile marketing opportunities.

Read New MMA Whitepaper Explores Opportunities in Overize Ad Units

Jun
2

Is Boston The Next Hot City For Entrepreneurs...


By lbundeff   Permalink Trackback

There is currently more startup activity among young entrepreneurs in Boston than any time in the past 10 years. Reasons for Boston’s recent entrepreneurial greatness include seeing multigenerational involvement and mentorship in the community, along with a critical mass of great companies where future founders and entrepreneurial executives are being trained. Boston could be the next hot city for entrepreneurs looking to make a great start. Great shout out to Jumptap and admirable other companies as an important pocket of excellence and talent magnet!

Read “Is Boston the Next Hot City For Entrepreneurs?”

May
13

Mobile Upfront Montage


By jginches   Permalink Trackback



The Mobile Upfront was 2010’s quintessential thought leadership showcase offering senior advertising & media industry leaders actionable insights on “All Things Mobile.”

May
12

Frost & Sullivan: Mergers, Acquisitions ...


By jginches   Permalink Trackback

Mergers, Acquisitions and Partnerships in Mobile Advertising

It is important to point out that companies such as Jumptap are doing much more beyond just multiple ad formats to support ‘openness’. Advertisers buy the ability to reach out to audiences; they are really trying to reach out to a proper set of target customers when planning inventory buys across different devices, applications, operators or data channels. Jumptap currently offers all these features to help achieve maximum distribution and good campaign results to its customers.

Read full research note here:

May
10

BoomTown interview with Jumptap CEO Dan Olsch...


By jginches   Permalink Trackback

BoomTown made a trip recently to Boston, where Kara Swisher
talked in front of hundreds of East Coast entrepreneurs and investors at
an event put on by General Catalyst Partners.  She interviewed five CEOs - Check out Dan Olschwang, CEO of Jumptap in the final clip!

(From All Things Digital)

May
4

Bob Greenberg Chairman, CEO & Chief Crea...


By jginches   Permalink Trackback


The Mobile Upfront Keynote: On March 16th, VCU Brandcenter Director, Rick Boyko, joined in a one-on-one with R/GA Chairman / CEO / Global Chief Creative Officer, Bob Greenberg, on the current and future state of all things mobile. We caught up with Bob at the Jumptap retreat to hear his personal thoughts on the evolution of mobile.

Apr
23

The New York Times: Hate Ads? Swipe Here!


By jginches   Permalink Trackback

Jumptap, a mobile advertising network headquartered in Cambridge, Mass., is working on a feature that every ad network should have. The company will host user profiles that let mobile phone customers toggle their own preferred ad settings — basically letting them filter categories they don’t want to see. There’ll even be an Opt Out button for the whole thing.

Read Hate Ads? Swipe Here

Apr
23

Jumptap Deposits Consumers at Forefront of Mo...


By jginches   Permalink Trackback

Adotas writes:

Through 25 easy to set parameters stretching across a valley of verticals, consumer intelligence allows consumers opt in to more relevant advertising through the management of their mobile advertising profiles. The feature is slated for release circa mid-year, but Jumptap is beginning to inform consumers of the ramifications.

Read Jumptap Deposits Consumers at Forefront of Mobile Ecosystem here.

Apr
22

Jumptap revamps mobile ad network, gives cons...


By jginches   Permalink Trackback

“We’ve evolved [our] mobile ad network – offering the reach of unique
users through mobile Web sites, carrier portals and apps,” said Paran
Johar, chief marketing officer of Jumptap, New York. “Our platform is an
open platform – supporting all devices and technologies – this is in
direct contrast to iAd – which is starting to look like the new walled
garden.

Read Jumptap revamps mobile ad network, gives consumers control

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