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Posts Tagged ‘Mobile Internet’

Dec
15

Webinar: Mobile Advertising: Up close and per...


By jginches   Permalink Trackback

In today’s highly competitive market, it’s essential to anticipate and respond rapidly to consumer demand. Brands need to take advantage of the channels consumers use most to gather information, engage, communicate and buy. And now there’s no doubt about it. Mobile left its indelible mark on 2009, paving the way for a momentous 2010. You have the chance to learn from the early adopters; explore, innovate and do things that nobody else has ever done. Learn from the experts on how to reach a broad demographic of consumers in creative news ways with measurable results. Register Now »

Attend this webinar and learn about:

  • The latest in device and mobile tracking trends
  • Smartphones (iPhone, Android and Blackberry) what’s right for whom
  • Apps – should you build, buy or sponsor
  • Differences in reporting and conversion metrics
  • Clicks versus engagement and what really matters
  • How unique levels of targeting and rich media ad units dramatically increase responses
  • What’s next in creative standards and guidelines.

Speakers: Evan Krauss, Global SVP, Ad Sales & Business Development, Jumptap

Jul
23

IAB Releases Useful Mobile Buyer’s Guide


By jginches   Permalink Trackback

On July 13th, the IAB released its first Mobile Buyer’s Guide. Developed by the IAB Mobile Advertising Committee, the Mobile Buyer’s Guide provides an overview of the marketplace, definitions, and practical examples to gain a greater understanding of mobile as an advertising platform.

Read the full article here, or you can click here to download the guide directly.

Jul
9

Behavioral Insider: The Meaning in Being Mobi...


By jginches   Permalink Trackback

When you have a hammer, everything looks like a nail. During the early years of the Web, the general manager at a major newsweekly always uttered this old adage to me as he struggled to bring his brand online. When most publishers looked at the Web in 1996 it looked like another publishing and distribution platform. Let’s just hammer away with the content we already have and build this thing, they seemed to say in those first sad iterations of media Web sites. More than a decade later, most of these publishers (but not all, Lord help us) have learned their hard lessons. And now we have another great platform on which to repeat mistakes… mobile. For a lot of publishers, marketers and ad network technology providers, mobile looks like a miniature Web. Just port the same technologies, content strategies and marketing approaches here, and let’s nail down this thing.

Read full article here.

Jul
9

comScore: Mobile Marketing Webinar contains v...


By jginches   Permalink Trackback

comScore’s Mobile Marketing Webinar contained some fascinating data on the rise of mobile media usage.  You can view the .pdf document at the link below.

comScore’s Mobile Marketing Webinar

Sep
18

CIO: Mobile Industry Looks For Data Boom


By jumptap   Permalink Trackback

The waiting game for a mobile Internet explosion continued on Thursday at the Mobilize conference in San Francisco, but there were glimmers of reality, too.

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Feb
11

JumpTap Score 7-Country Search and Ad Deal


By jumptap   Permalink Trackback

Mobile Internet search and advertising start-up JumpTap said Monday that it will provide search and advertising services for seven TeliaSonera mobile carriers in Europe.

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