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26
Mobile ad networks join forces to promote Hai...
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Posts Tagged ‘MOBILE MARKETER’
Jumptap and other mobile ad networks have joined forces to promote Haiti relief efforts. Jumptap CEO Dan Olschwang commented:
“The whole market joined forces to get behind this incredibly worthy cause. In times like this, it is crucial to lead by example.”
“This is a total paradigm shift for charities as mobile connects with extremely large audiences that traditional funding raising efforts would not normally reach – like teens and young adults.”
Read the full article: Mobile ad networks join forces to promote Haiti relief efforts »
To donate go the American Red Cross donation site, or send/go to the following link to your mobile device:
http://www.redcross.org/cgi-bin/mobile-giving/haiti/haiti.asp?s_src=RSG00100E014&s_subsrc=ringleader
Mobile Marketer’s inaugural Mobile Women to Watch 2010 list celebrates smart women who are expected to make a difference in mobile advertising, marketing and media in 2010. Their dedication to the craft is nonpareil and their commitment admirable.
These marketers have steadfastly withstood several issues bedeviling mobile such as the constant need for client education, inadequate metrics, lack of decent budgets, carrier-centricity, male domination and hype.
Indeed, they have overcome skepticism of the first order to help their male and female colleagues and peers make mobile marketing an undeniable element of the interactive marketing mix. Soldiered on they have.
Topics: Blog, Home Page News
Tags: Julie Ginches, Jumptap, Mobile adnetworks, mobile advertising, MOBILE MARKETER
A recent piece in OMMA Magazine, backed by the expertise of mobile insiders including Jumptap CMO Paran Johar, suggests that online marketers will increase ROI in 2010 by measuring post-click engagement. Johar indicated that:
“Instead of using different post-click tracking tools for each ad network, an advertiser will be able to evaluate mobile properties on true engagement, and evaluate not only actions, but how many post-click pages were consumed by the user.”
2010 is expected to be an explosive year for mobile advertising and the number of metrics tools will continue to rise. It will be key for mobile marketers to pick the one that will yield them the highest ROI. You can read more at OMMA Magaizine: 2010 Survival Guide: Performance Marketers.
On July 15th Jumptap and Mobile Marketer hosted a webinar on the value of mobile pay-per-click.
An archive of that webinar is now online:
Pontiac mobile campaign sees 32 percent engagement: Jumptap/Mobile Marketer webinar
Pontiac’s campaign promoting its G8 GXP sedan on Maxim’s mobile properties saw 32 percent engagement from users, according to a JumpTap-sponsored Mobile Marketer webinar.
The campaign resulted in a 12 percent increase in the number of unique visitors to Pontiac’s mobile site. Twenty percent of Maxim mobile users downloaded a Pontiac wallpaper.
“Maxim readers surpass 16 million domestically, and its readership’s demographic profile overlaps nicely with Pontiac’s target demographic for its sporty brand,” said Konny Zsigo, president/CEO of WDA. “Pontiac is looking for males that are likely to want to purchase automobiles, and the concept of the using Maxim content to attract these consumers was a nice fit.
“On one side you have Maxim, a great men’s publisher, and Pontiac is Maxim’s customer, so WDA’s role was to help Maxim deliver a mobile portion of that campaign,” Mr. Zsigo said. “The approach was not just to put up a banner ad and have people click through to a download site, but also provide end-users with pieces of content they could download and actually experience.”
Sponsored by mobile ad network JumpTap, the hour-long pay-per-click mobile performance-focused webinar featured the WDA’s Mr. Zsigo, Brennan Hayden, vice president of WDA, and Lara Mehanna, director of product management for JumpTap.
The executives discussed the value of mobile pay-per-click and why companies can’t afford to wait to launch mobile campaigns.
Topics: Blog
Tags: mobile advertising, MOBILE MARKETER, mobile publishers, mobile targeting, webinar
Wednesday, July 15, 2009 2:00 pm - 3:00 pm ET
Gain competitive advantage quickly and affordably: Setting up a successful mobile performance campaign is fast and easy! You get immediate reach and measurable results at an affordable cost. You can measure effectiveness and account for every dollar; ratchet your budget spend up and down depending on your needs, and quickly generate a steady reliable source of sales leads.
In this Webinar, Lara Mehanna, director of product management at Jumptap, and Brennan Hayden, vice president of WDA, discuss the value of mobile pay-per-click and why you can’t afford to wait. WDA is a mobile marketing and sales agency, helping brands, publishers and artists since 2001 to market and sell mobile content. More recently, WDA has been helping their clients achieve their growth objectives through the skillful application of mobile web, keyword search marketing and mobile content.
WDA will present two different case studies. In the first case study, WDA presents the results of a combined print/mobile campaign by Maxim, the #1 Men’s magazine by circulation and readership in the U.S. This campaign is designed to capitalize on Maxim’s successful mobile content business to add value to their print publishing business. Pontiac, the popular automotive brand and a traditional Maxim print publishing advertiser, was a partner in this campaign.
In the second case study, WDA demonstrates that original IP in the mobile content medium can be successfully promoted, as measured by a provable and very positive ROI, using mobile web and keyword search marketing. Learn firsthand how Spanish Anywhere is building its brand exclusively through mobile.
Mobile Marketer threw a great party in its office, the night before the Mobile Marketing Association’s Mobile Marketing Forum in the Grand Hyatt Hotel. Thanks for inviting us!
Hardee’s is asking consumers to think of names for its new miniature biscuits product via a multichannel promotion centered on mobile advertising.
The Hardee’s campaign will deliver geo-targeted advertising across a category in JumpTap’s mobile ad network comprising sites and applications frequented by males 18–49. Banner ads will run on the Boost Mobile on-deck portal and on a collection of social networking, entertainment, sports and lifestyle mobile properties.
NEW YORK – It was a packed house at the Mobile Marketer/DMA mobile conference in New York yesterday.
Whether it was the recession or the fragmenting media landscape, direct response advertisers were eager to learn about what I call the “Internet on Steroids” – mobile advertising.
Panelists for “Driving Consumer Engagement through Mobile Advertising”
represented a wide assortment of companies including AdMob’s Brian Murphy, Crisp Wireless’ Boris Fridman, ChaCha’s Susan Marshall, Bango’s, Adam Kerr and, of course, JumpTap – yours truly.
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