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Posts Tagged ‘Mobile PPC’

Apr
17

Check out our New Mobile Minutes Channel


By jginches   Permalink Trackback

Check out our video series on our new Mobiles Minutes channel. Let us know your thoughts and what you’d like to see on future videos.

The Mobile Landscape

tapMatch Demo

Apr
15

New York Times: JumpTap launches mobile AdWor...


By jginches   Permalink Trackback

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Heavily funded mobile search and advertising startup JumpTap is launching a new mobile ad marketplace called tapMatch, which it says will offer a more targeted approach than the competition.The Cambridge, Mass. company already offers mobile search and display advertising, but tapMatch is JumpTap’s answer to Google’s AdWords, where advertisers can bid to have their ads (usually just a few lines of text) appear next to specific keywords.

Full article here:

Apr
15

JumpTap Takes Wraps Off Answer To Google AdWo...


By jginches   Permalink Trackback

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On the heels of JumpTap’s announcement of tapMatch, its pay-per-click (PPC) performance mobile ad marketplace, I can finally post this exclusive Q&A with Paran Johar, JumpTap CMO. During the pre-briefing we went through the nuts and bolts of the offer (unlike Google, which offers keyword bidding and MCN - a provider of mobile search management, search merchandising, and PPC content promotion solutions offering category bidding- Jumptap offers both), and took a closer look at how the search technology potentially maximizes performance by delivering contextually relevant advertising.

Peggy’s thoughtful and insightful interviews are always appreciated! Full article here:

Apr
15

CLICKZ: JumpTap Launches Performance-Based Mo...


By jginches   Permalink Trackback

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Mobile ad seller JumpTap has launched a new performance-based mobile ad network for search and display placements.

Called tapMatch, the new network lets advertisers place and manage graphical banner and paid search ads together. Search ads may appear on AOL and Ask.com mobile search results, while display ads may appear on JumpTap’s existing site partners.

Full article here:

Apr
15

Search Engine Land - Jumptap Launches Mobile ...


By jginches   Permalink Trackback

searchengine-land
This morning mobile search provider and ad network JumpTap launched “tapMatch” a new PPC marketplace for mobile phones. It accommodates both display and text ads — including both search and contextual advertising — across major carriers and a range of partner sites in the US and Europe. According to the company it offers the most advanced targeting capabilities of any mobile ad marketplace currently available.

Full article here:

Apr
15

YouTube Jumptap Unveils tapMatch


By jginches   Permalink Trackback

Setting up a Mobile Ad Campaign in tapMatch

Apr
7

SES Magazine: Mobile Campaigns: Reaching Targ...


By jginches   Permalink Trackback

More than 3 billion people across the globe are wireless subscribers, and many use their handset as their main gateway to the Internet. More ubiquitous than PCs, mobile devices are an opportunity to deliver personalized,
relevant messages at the ideal time or location and to engage users at an unparalleled level of interactivity.

Read full article here:

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