JumpTap Logo

News & Events

Posts Tagged ‘mobile publishers’

Mar
9

Jumptap Launches Self-Service Application For...


By jginches   Permalink Trackback

JUMPTAP LAUNCHES SELF-SERVICE APPLICATION
FOR MOBILE APPLICATION DEVELOPERS AND PUBLISHERS WHO WANT TO TURN TRAFFIC INTO DOLLARS

Quick and Easy Integration into the Jumptap Mobile Ad Network Opens the Door to Hundreds of Leading Advertisers

GAME DEVELOPERS CONFERENCE, SAN FRANCISCO, CA — March 9, 2010 — Jumptap, the leading mobile advertising solutions provider, today announced a new self-service application for publishers of mobile websites and mobile applications, including iPhone and Android. Publishers can quickly and easily integrate their properties into the Jumptap mobile ad network and gain access to hundreds of leading advertisers looking to reach consumers on mobile sites and in smart phone applications.

Feel the Love
Jumptap is showing its love for new members in the network with a special time limited offer. As one of the first 100 app developers or sites to join our mobile ad network, you will get to keep 100 percent of the ad revenue for the first 100 days. Additional information can be found at www.jumptap.com/feel-the-love or visit us at the Moscone South Hall, Esplanade, exhibit TT29.

Read full release here: http://www.jumptap.com/press-release/2010/1/70

Sep
24

Mobile Ad Summit doesn’t disappoint, sa...


By jginches   Permalink Trackback

With this week’s Mobile Ad Summit in New York finished, Mobile Marketer has posted an event wrap up.  As the lead sponsor, Jumptap wanted to create an event that had all the right people in the room, not just ecosystems vendors preaching to the choir.   In the end, Jumptap CMO Paran Johar was pleased with the turnout, that consisted of a mix of marketing, sales, advertising, publishers, brands, the media and more.  Congratulations to the Jumptap team for putting on a successful event.  The mobile day at Ad Week, was quite possibly the best the industry has ever seen–we can’t wait for next year!

Read “Mobile Ad Summit attendees content with event’s outcome” at Mobile Marketer.

Jul
16

Pontiac mobile campaign sees 32 percent engag...


By jginches   Permalink Trackback

Pontiac’s campaign promoting its G8 GXP sedan on Maxim’s mobile properties saw 32 percent engagement from users, according to a JumpTap-sponsored Mobile Marketer webinar.

The campaign resulted in a 12 percent increase in the number of unique visitors to Pontiac’s mobile site. Twenty percent of Maxim mobile users downloaded a Pontiac wallpaper.

“Maxim readers surpass 16 million domestically, and its readership’s demographic profile overlaps nicely with Pontiac’s target demographic for its sporty brand,” said Konny Zsigo, president/CEO of WDA. “Pontiac is looking for males that are likely to want to purchase automobiles, and the concept of the using Maxim content to attract these consumers was a nice fit.

“On one side you have Maxim, a great men’s publisher, and Pontiac is Maxim’s customer, so WDA’s role was to help Maxim deliver a mobile portion of that campaign,” Mr. Zsigo said. “The approach was not just to put up a banner ad and have people click through to a download site, but also provide end-users with pieces of content they could download and actually experience.”

Sponsored by mobile ad network JumpTap, the hour-long pay-per-click mobile performance-focused webinar featured the WDA’s Mr. Zsigo, Brennan Hayden, vice president of WDA, and Lara Mehanna, director of product management for JumpTap.

The executives discussed the value of mobile pay-per-click and why companies can’t afford to wait to launch mobile campaigns.

Click here for full article.

Jul
9

Behavioral Insider: The Meaning in Being Mobi...


By jginches   Permalink Trackback

When you have a hammer, everything looks like a nail. During the early years of the Web, the general manager at a major newsweekly always uttered this old adage to me as he struggled to bring his brand online. When most publishers looked at the Web in 1996 it looked like another publishing and distribution platform. Let’s just hammer away with the content we already have and build this thing, they seemed to say in those first sad iterations of media Web sites. More than a decade later, most of these publishers (but not all, Lord help us) have learned their hard lessons. And now we have another great platform on which to repeat mistakes… mobile. For a lot of publishers, marketers and ad network technology providers, mobile looks like a miniature Web. Just port the same technologies, content strategies and marketing approaches here, and let’s nail down this thing.

Read full article here.

Dec
8

MobiADNews: JumpTap Launches Ad System For Mo...


By jumptap   Permalink Trackback

JumpTap, the Boston based mobile search and advertising company, announced ADtap for Publishers. It is targeted at mobile publishers, media companies and iPhone application developers, and is intended to provide a streamlined means to monetize their mobile traffic.

See Entire Article

Dec
8

JumpTap debuts ADtap for Publishers


By jumptap   Permalink Trackback

Mobile search and advertising solutions provider JumpTap introduced ADtap for Publishers, a new solution promising mobile publishers, media companies and iPhone application developers the tools to monetize mobile web traffic and streamline sales to brands and agencies.

See Entire Article

Resources



Subscriptions

  • rss
  • Twitter.com
  • rss


Flickr

jt-watching-obama2


More Information