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27
Mobile Ad Summit Debuts During Advertising We...
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Posts Tagged ‘Mobile Search and Advertising’
MOBILE AD SUMMIT DEBUTS DURING ADVERTISING WEEK 2009
New York, NY, August 26, 2009 – The first ever Mobile Ad Summit will take place during Advertising Week, North America’s premier gathering of leading edge communications decision-makers on September 22, 2009 from 9:00 a.m. to 4:00 p.m. at the Times Center Hall in New York City.
The day-long program, sponsored by Jumptap, Admob and Quattro Wireless, will explore the very latest in “All-things-mobile.” Participants will hear from leading industry experts in mobile advertising, content and technology. Attendees can look forward to a jam-packed agenda focused on monetization and growing business through mobile including dedicated sessions on Targeting: Separating the Myth from Reality; Show me the Money!; and the Cool New S*#t.
We know some of you will be missing your daily fix of mobile marketing news, even at this time of year, so here to keep you going are some predictions for 2009 from Paran Johar, Chief Marketing Officer at JumpTap, who predicts that 2009 will be the year of mobile search and advertisingWasn’t 2004, or 2006 or was that 2008 the year mobile advertising arrived? If there is one thing I know for sure, it’s that trying to predict what year, month, day, or hour will be the shining moment of mobile search and advertising is as useless as guessing when my stock portfolio will rebound.
JumpTap, which looks to challenge, Google, Yahoo, Microsoft and others in mobile search and mobile advertising, earns $26 million from AllianceBernstein L.P., WPP and others. The cash infusion will enable JumpTap to build out its white-label mobile search engine for operators such as AT&T and provide more ammunition to support its mobile advertising customers, which include NBC Universal.
JumpTap, which looks to challenge, Google, Yahoo, Microsoft and others in mobile search and mobile advertising, earns $26 million from AllianceBernstein L.P., WPP and others. The cash infusion will enable JumpTap to build out its white-label mobile search engine for operators such as AT&T and provide more ammunition to support its mobile advertising customers, which include NBC Universal.
Mobile search and advertising start-up JumpTap has received an additional $26 million in funding and has expanded its relationship with U.S. operator AT&T, the company said Tuesday. JumpTap, based in Cambridge, Mass., provides search technology and advertising services for mobile operators such as AT&T and U.S. Cellular. The company also provides advertising for carriers and content owners such as NBC Universal and Fox Mobile.
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