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Posts Tagged ‘Mobile World Congress’

Mar
2

Paran Johar, CMO of Jumptap hosts a brand pan...


By jginches   Permalink Trackback

Paran ignited a full house discussion around bringing brands into mobile advertising

Participants included, Ignacio Ortega de Pablo, Internet & Mobile Channel Director BBVA, Michael Smith, Deputy Director of COI Interactive, Valerie Itey  McCann, Cenk Serdar  Turk Cell  Chief Value Added Services Officer  and Timo Ahopelto  Blyk,  Head of Strategy and Business Development and Paran Johar, Jumptap CMO.

Feb
19

GoMo 1-to-1: JumpTap at the GoMo News Blender


By jginches   Permalink Trackback

Paran Johar, Chief Marketing Officer for JumpTap was at

JumpTap, with some refreshingly big talk. JumpTap isn’t making any announcements or releases for MWC, but we can expect some big things in the next month or so.


GoMo 1-to-1: JumpTap at the GoMo News Blender from Cian Gomo on Vimeo.

Mar
1

Gmystery


By jumptap   Permalink Trackback

I talked with Dan Olschwang, JumpTap CEO at Mobile World Congress in Barcelona, Spain. (Jumptap offers a competing white-label mobile search technology to wireless carriers.) Olschwang defines Google’s strategy as this: Google wants people to go to Google. Olshwang has a point. Google’s deal with mobile operators gives Google access to that operator’s customers. Ultimately Google could become a direct competitor with existing partners like Nokia and wireless operators. Maybe that’s why T-Mobile dropped Google in favor of Yahoo. But then wireless manufacturers and operators are both becoming Internet companies; could it be that one day a carrier is no longer a carrier?

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