Mobile advertisers have plenty to look forward to, according to a Mobile Ad Summit panel titled “Show me the Money!”
The session was dedicated to measuring the return on investment brands can expect from mobile advertising campaigns. Moderated by Mike Wehrs, president and CEO of the Mobile Marketing Association, New York, he questioned the panelists on metrics and expectations for mobile advertising.
Read full article here: 
Four mobile ad network executives attempted to best each other with verbal jabs and tout their respected company’s services during the Mobile Ad Summit.
A panel featuring executives from AdMob, Jumptap, Quattro Wireless and Mojiva spoke about the differences between their networks. The group also talked about mobile advertising best practices.
Read full article here: