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Posts Tagged ‘MSearchGroove’

Oct
7

mSearchGroove: JumpTap And Zogby Partner For ...


By jumptap   Permalink Trackback

The 2008 U.S. Presidential elections have certainly embraced the mobile medium,with Barack Obama’s successful Obama Mobile site setting the tone with 2.9 million text messages announcing Joe Biden as his running mate. And now, search and advertising specialists JumpTap have teamed up with leading pollsters Zogby to launch one of the first mobile advertising campaigns to survey voters nationwide about the presidential election and top issues ahead of the November 4th general election.


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Sep
10

bnetTV: JumpTap and Peggy Ann Salz


By jumptap   Permalink Trackback

Dan Olschwang of Jumptap talks with Paggy Anne Salz of mSearchGroove about the state of mobile search and advertising.

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Aug
4

JumpTap CMO Paran Johar Reveals Strategy


By jumptap   Permalink Trackback

JumpTap CMO Paran Johar Reveals Strategy; Sharper Focus On Delivering Display Ads In Synch With Mobile Search Queries, Behavior, Context & Location

Following up today on the recent and significant tie-up between JumpTap and Pinch Media, an analytics and advertising company for iPhone applications (which MSG covered here). The two companies have launched an ad network allowing developers to monetize their iPhone App Store applications. I contacted Paran Johar, JumpTap Chief Marketing Officer, for details about the deal - and got that and more: a progress report on JumpTap’s search advertising platform. Special thanks to Paran for the exclusive briefing and to Julie Ginches, JumpTap’s new Director of Marketing Communications, for setting it up on short notice.

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