News & Events

A recent piece in OMMA Magazine, backed by the expertise of mobile insiders including Jumptap CMO Paran Johar, suggests that online marketers will increase ROI in 2010 by measuring post-click engagement.  Johar indicated that:

“Instead of using different post-click tracking tools for each ad network, an advertiser will be able to evaluate mobile properties on true engagement, and evaluate not only actions, but how many post-click pages were consumed by the user.”

2010 is expected to be an explosive year for mobile advertising and the number of metrics tools will continue to rise.  It will be key for mobile marketers to pick the one that will yield them the highest ROI.  You can read more at OMMA Magaizine: 2010 Survival Guide: Performance Marketers.