Dec
28
2010 mobile advertising predictions from the ...
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Posts Tagged ‘Paran Johar’
With 2010 nearing, minonline has published a piece on predictions for mobile in 2010 based on feedback from industry insiders including Jumptap’s CMO Paran Johar. The piece addressed the state of traditional advertising, mobile privacy, the role of key desktop players and the future of paid/ad-supported content. Johar weighed in on mobile privacy, predicting that the FCC will take a stand on mobile data collection in 2010 and added that some key players may look to acquire their own mobile ad network.
You can read the full article: Media Industry Predictions 2010: The Digital Cut
A recent piece in OMMA Magazine, backed by the expertise of mobile insiders including Jumptap CMO Paran Johar, suggests that online marketers will increase ROI in 2010 by measuring post-click engagement. Johar indicated that:
“Instead of using different post-click tracking tools for each ad network, an advertiser will be able to evaluate mobile properties on true engagement, and evaluate not only actions, but how many post-click pages were consumed by the user.”
2010 is expected to be an explosive year for mobile advertising and the number of metrics tools will continue to rise. It will be key for mobile marketers to pick the one that will yield them the highest ROI. You can read more at OMMA Magaizine: 2010 Survival Guide: Performance Marketers.
Google’s acquisition could trigger more consolidation among mobile ad
firms, which include Jumptap, Quattro Wireless, and Millennial, as well
as Time Warner unit AOL’s Advertising.com mobile network. “This really
validates the enormous potential for mobile advertising,” says Paran
Johar, Jumptap’s chief marketing officer. 
Topics: Uncategorized
Tags: admob, AT&T, businessweek, google, mobile advertising, MSNBC, Paran Johar
TIS THE SEASON FOR MOBILE
ADOTAS - American consumers remain hesitant about the economy and about spending their money during this upcoming holiday season. According to a recent Nielsen study, 2009 holiday season sales are expected to be flat and 42 percent of U.S. consumers expect to spend less this holiday season.
Click here from top ten tips from CMO Paran Johar
Topics: Home Page News, News
Tags: holiday season, holiday spending, mobile advertising, Nielsen, Paran Johar, smartphones
The Mobile Advertising Summit - hosted by Jumptap CMO Paran Johar, was an enormous success! Over 400 attendees packed the standing room only auditorium to learn about the latest and greatest in mobile advertising.
For photos and videos of the event, visit www.facebook.com/jumptap!
Mobile Marketer threw a great party in its office, the night before the Mobile Marketing Association’s Mobile Marketing Forum in the Grand Hyatt Hotel. Thanks for inviting us!
Here’s a little gem from Visiongain’s Mobile Advertising & Marketing Awards conference in London recently. Paran Johar, CTO from JumpTap, took a break from his honeymoon (I’m serious!) to come and speak to use about the myths and realities of mobile advertising planning.
He gave us a rundown on what he saw as the major misconceptions held by people who were looking into investing in mobile advertising
Overall, I definitely agree with JumpTap - mobile advertising isn’t the mire that many companies think it is. There are some of his points I’d disagree with, though. Transcoding and mobile tools still aren’t quite developed enough to guarantee a smooth user-end experience for websites that are ported directly from on-line to mobile. There may be a set of standards for mobile display advertising now, but it’s a clunk and unsuitable method of advertising on the mobile Web. But those are niggling or technical disagreements - overall, I wholeheartedly agree with the debunking of some of the myths surrounding mobile ads.
Thanks Cian!! We’d love to hear more thoughts on this!
Heavily funded mobile search and advertising startup JumpTap is launching a new mobile ad marketplace called tapMatch, which it says will offer a more targeted approach than the competition.The Cambridge, Mass. company already offers mobile search and display advertising, but tapMatch is JumpTap’s answer to Google’s AdWords, where advertisers can bid to have their ads (usually just a few lines of text) appear next to specific keywords.
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