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Posts Tagged ‘Premium Mobile Ad Network’

Dec
7

Report: Location Based Advertising and Servic...


By jginches   Permalink Trackback

The following is a report on how to generate revenue with mobile advertising:

Mobile LBA 2009-2014: how to generate revenue by advertising on mobile content, LBS and mobile search (Link)

Location is a vital mobile tool. A whole of market opportunities for LBS and LBA have emerged in sectors such as:

  • Emergency Services
  • Emergency Alert Services
  • Home-Zone Billing
  • Fleet Management
  • Asset Management
  • Person Tracking
  • Pet Tracking
  • Traffic Congestion Reporting
  • Routing to Nearest Commercial Enterprise
  • Roadside Assistance
  • Navigation
  • City Sightseeing
  • Localised Advertising
  • Mobile Yellow Pages
  • Network Planning and Dynamic Network Contro

Read the rest of this entry »

Dec
2

Post-click metrics and Mobile Advertising


By jginches   Permalink Trackback

A recent piece in OMMA Magazine, backed by the expertise of mobile insiders including Jumptap CMO Paran Johar, suggests that online marketers will increase ROI in 2010 by measuring post-click engagement.  Johar indicated that:

“Instead of using different post-click tracking tools for each ad network, an advertiser will be able to evaluate mobile properties on true engagement, and evaluate not only actions, but how many post-click pages were consumed by the user.”

2010 is expected to be an explosive year for mobile advertising and the number of metrics tools will continue to rise.  It will be key for mobile marketers to pick the one that will yield them the highest ROI.  You can read more at OMMA Magaizine: 2010 Survival Guide: Performance Marketers.

Dec
9

Mobile Marketing Today: JumpTap Introduces AD...


By jumptap   Permalink Trackback

Today, JumpTap announced the availability of its ADtap for Publishers solution. The solution looks to integrate its Premium Mobile Ad Network, which includes some third-party exclusives, and tapLink Platform to deliver an end-to-end solution for publishers, media companies and iPhone developers. Solution offers publishers access to JumpTap ad sales, and seamless integration/management of third-party ad networks for remnant inventory.

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