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25
Mobile CEOs explore five pillars of advertisi...
By jginches Permalink Trackback
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Posts Tagged ‘Publicis Groupe’
The big guys upstairs focused on everything from SMS to the iPhone during a panel at the Mobile Ad Summit.
Moderated by Charles Johnson, general manager at Microsoft Mobile Advertising, New York, the session explored the five key factors of success for mobile advertising agencies. Mr. Johnson threw out five questions for the CEOs based on compelling creative, message targeting, performance and analytics, industry collaboration and marketing integration. 
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