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Posts Tagged ‘smartphones’

Dec
15

Webinar: Mobile Advertising: Up close and per...


By jginches   Permalink Trackback

In today’s highly competitive market, it’s essential to anticipate and respond rapidly to consumer demand. Brands need to take advantage of the channels consumers use most to gather information, engage, communicate and buy. And now there’s no doubt about it. Mobile left its indelible mark on 2009, paving the way for a momentous 2010. You have the chance to learn from the early adopters; explore, innovate and do things that nobody else has ever done. Learn from the experts on how to reach a broad demographic of consumers in creative news ways with measurable results. Register Now »

Attend this webinar and learn about:

  • The latest in device and mobile tracking trends
  • Smartphones (iPhone, Android and Blackberry) what’s right for whom
  • Apps – should you build, buy or sponsor
  • Differences in reporting and conversion metrics
  • Clicks versus engagement and what really matters
  • How unique levels of targeting and rich media ad units dramatically increase responses
  • What’s next in creative standards and guidelines.

Speakers: Evan Krauss, Global SVP, Ad Sales & Business Development, Jumptap

Nov
9

Mobile For The Holidays


By jginches   Permalink Trackback

TIS THE SEASON FOR MOBILEadotas-santa2

ADOTAS - American consumers remain hesitant about the economy and about spending their money during this upcoming holiday season. According to a recent Nielsen study, 2009 holiday season sales are expected to be flat and 42 percent of U.S. consumers expect to spend less this holiday season.

Click here from top ten tips from CMO Paran Johar

Sep
25

Smartphones driving growth of mobile advertis...


By jginches   Permalink Trackback

A trio of CEOs representing heavy-hitting ad agencies agreed that increased smartphone adoption is making mobile a more desirable platform for brand advertisers.

These high-powered advertising executives weighed in on the state of the mobile industry during a panel at the Mobile Ad Summit during advertising week in New York. While the panelists admitted that the recession has taken its toll on marketing spend, they were bullish about the prospects for mobile going forward.
mas-photo

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