News & Events

The successful Jumptap mobile advertising campaign that Continental Airlines ran last summer is featured today on Mediapost.  The goal was to get into mobile, which they successfully did with the help of Jumptap advanced targeting parameters.  Continental was able to reach 25-34 year-old business travelers with smartphones and $100,000+ household income.  Jumptap CMO Paran Johar pointed out that:

“Airlines simply want to sell the right seat to the right passenger at the right time at the right price.  What better medium [is there] than mobile to accomplish this objective?”

Read the full article at MediaPost: Continental Airlines Gives Mobile Thumbs Up

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