Mobile Marketer: Why Mobile Users Preferred O...
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Americans who use their mobile phones to surf the Internet were more likely to support Barack Obama over John McCain, according to a survey by Zogby and JumpTap.
The 2008 U.S. Presidential elections have certainly embraced the mobile medium,with Barack Obama’s successful Obama Mobile site setting the tone with 2.9 million text messages announcing Joe Biden as his running mate. And now, search and advertising specialists JumpTap have teamed up with leading pollsters Zogby to launch one of the first mobile advertising campaigns to survey voters nationwide about the presidential election and top issues ahead of the November 4th general election.