Jumptap is showing its love for new members in the network with a special time limited offer. As one of the first 100 app developers or sites to join our mobile ad network, you will get to keep 100 percent of the ad revenue for the first 100 days. Additional information can be found at www.jumptap.com/feel-the-love/www

Jumptap Reps with an App Developer

Intellectual Property Portfolio Reflects Increasing Sophistication and Advancements of Mobile Advertising Systems

CAMBRIDGE, MA–March 10, 2010 – Jumptap, the leading mobile advertising provider and largest independent mobile ad network, today announced that it was awarded Patent No. 7,676,394 by the United States Patent Office on March 9, 2010.

The patent relates to an automated bid management system for dynamically managing bids for presentation of mobile content on a mobile communication facility operated by a user paying for use of the mobile communication facility with a wireless communications provider, wherein the mobile communication facility consists of a mobile phone, a cellular phone, or satellite phone, the system comprising a computer having a computer readable medium having stored thereon instructions which, when executed by a processor of the computer, causes the processor to perform the steps of…

Patent Number 7,676,394 - Dynamic bidding and expected value

Quick and Easy Integration into the Jumptap Mobile Ad Network Opens the Door to Hundreds of Leading Advertisers

GAME DEVELOPERS CONFERENCE, SAN FRANCISCO, CA — March 9, 2010 — Jumptap, the leading mobile advertising solutions provider, today announced a new self-service application for publishers of mobile websites and mobile applications, including iPhone and Android. Publishers can quickly and easily integrate their properties into the Jumptap mobile ad network and gain access to hundreds of leading advertisers looking to reach consumers on mobile sites and in smart phone applications.

Feel the Love
Jumptap is showing its love for new members in the network with a special time limited offer. As one of the first 100 app developers or sites to join our mobile ad network, you will get to keep 100 percent of the ad revenue for the first 100 days. Additional information can be found at www.jumptap.com/feel-the-love or visit us at the Moscone South Hall, Esplanade, exhibit TT29.

Read full release here: http://www.jumptap.com/press-release/2010/1/70

Early Market Entry and Investment in Innovation Leads to Large &
Fast Growing Mobile Advertising Intellectual Property Portfolio

CAMBRIDGE, MA–February 10, 2010 – Jumptap, the leading mobile advertising provider, today announced that it was awarded Patent No. 7,660,581 by the United States Patent Office on February 10, 2010.

The patent relates to a computer-implemented method for targeted distribution of sponsored content item of a first or second sponsor to a plurality of mobile communication facilities whose respective users have a common usage history characteristic statistically modeled as a profile associated with the respective users.

Patent Number 7,660,581 - Managing sponsored content based on usage history

On Tuesday, March 16, 2010 from 9:00 AM - 5:00 PM (ET) at the Angel Orensanz Foundation for the Arts on 172 Norfolk Street in Manhattan, the industry is meeting to kick-off the first-ever mobile upfront.

Churchill was an imaginative realist. For those who understand that the world is changing and that one must change with it in order to survive, the opportunity exists to transform your customer’s ability to experience your brand so that their lives will be affected in ways that to date have not been possibly imagined. That said, bring your imagination.

Click here to register for the event

“Jumptap’s revenue last year increased five times over its 2008 figure.”

“More [advertisers] now treat mobile as a
must-have component in their media mix.”

Read the full article: Mobile-Ad M&A Frenzy May Continue &raquo

“The whole market joined forces to get behind this incredibly worthy cause. In times like this, it is crucial to lead by example.”

“This is a total paradigm shift for charities as mobile connects with extremely large audiences that traditional funding raising efforts would not normally reach – like teens and young adults.”

Read the full article: Mobile ad networks join forces to promote Haiti relief efforts »

To donate go the American Red Cross donation site, or send/go to the following link to your mobile device:
http://www.redcross.org/cgi-bin/mobile-giving/haiti/haiti.asp?s_src=RSG00100E014&s_subsrc=ringleader

NEW YORK CITY – January 25, 2010 – Mobile advertising industry leaders have joined forces to help the relief efforts for those impacted by the earthquake in Haiti in the largest mobile fund-raising effort.  AdMob, Eyeblaster, Jumptap, Microsoft Advertising, Millennial Media, Ringleader Digital and other networks were approached by mGive-Mobile Accord to develop the mobile advertising campaign designed to broaden the reach of the American Red Cross Haiti relief efforts via the organization’s text messaging mobile campaign.  These mobile partners donated their time and ad-serving fees to enable the campaign across multiple publisher sites that donated their inventory for the campaign.  The publisher sites, including MSN Mobile, Hotmail, Windows Live Messenger Mobile and E! Online featured banner advertisements allowing consumers to click on the ad to learn more about how they can donate to the American Red Cross, and providing the number (Text “HAITI” 90999) to make a donation.

“We are thrilled to be a part of this campaign and supporting the American Red Cross relief efforts,” said Charles Johnson, general manager of mobile advertising at Microsoft.  “By offering consumers the opportunity to donate to the relief fund via mobile advertising and text messaging campaigns, we believe we are enabling a faster and more direct option for consumers to donate to help those in time of need.”

The mobile campaign was designed exclusively for the convenience of consumers to donate via the device they carry with themselves at all times – their mobile phone.  In fact, Gartner, Inc. recently reported that by 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and be greater than the installed base of PCs.  This statistic highlights the increase in consumer use of the mobile medium to perform multiple tasks, including donating to a charitable cause.

“Through this targeted mobile advertising campaign, consumers are able to immediately act upon their will to donate via the same device they are using to keep up-to-date on the events in Haiti,” said Andrew Frank, research vice president at Gartner.  “By providing consumers with a convenient avenue to donate to this cause, this campaign is aiding in the relief effort via a medium that continues to grow as the dominant avenue when accessing the Web.”

“When I heard about all of the struggles currently underway in Haiti I knew that I wanted to help out any way possible,” said Peggy Traut of North Andover, MA.  “Through this mobile campaign, I was able to immediately act upon my will to donate via the same device that I was using to keep me updated on the events in Haiti.  It is this convenience that will help continue to drive additional consumer support.”

The mobile advertising campaign is currently underway and will run over the next several weeks.  This timeframe will provide consumers with the opportunity to continue to help donate to those impacted by the disaster.