OMMA Mobile LA Follow up

MediaPost’s long-running OMMA Mobile series took place in Los Angeles on October 29th, 2009.  Jumptap CMO Paran Johar joined two different panels:

1. GroupM Search Presents 10 Mobile Challenges and Opportunities Marketers Face Today
2. Oh, No. Not Again! Will Mobile Ad Networks Make or Break Mobile Content?

From the coverage coming out of the show, we’d certainly say they were lively.  Below is a list of some of that coverage:

• In Need of Marriage Counseling: Publishers and Mobile Ad Nets
• The Publishers Revolt
• Storm warning?
• New technology, old sayings