Paid Search
Your very own paid search marketplace
The JumpTap Ad Network pays wireless operators when users click on or initiate calls from paid search. This business model brings advertisers and wireless operators together through advanced technology and business services.
Technology
- Pay-per-click - auction-based system for mobile commerce and general keyword inventory to drive mobile site traffic. Keyword bidding is enabled through a self-service interface. End-users clicking on a sponsored link are brought to the advertisers mobile web site.
- Pay-per-call - auction-based system for businesses with local presence seeking call volume; end-users are connected directly to the "live" advertisers by phone.
Key Features & Benefits
- Create a paid search marketplace that matches user intent with advertisers better than anything else out there
- Represent the value of your unique subscriber base to the advertising community through JumpTap's custom ad sales approach
- Rest assured that JumpTap's interests are 100% aligned with a wireless operator's business results - we don't succeed until you succeed
- Use JumpTap's full service operations to sell your keywords in a paid search marketplace
Services provided to the Operator
- Mobile-specific ad inventory sales and aggregation.
- Advertiser billing and collection.
- Advertiser customer support.
- Payment and reporting.
JumpTap handles the entire process for mobile ad inventory fulfillment and business operations; from advertiser management to billing and collections. Simply put, JumpTap and the wireless operator build a seamless, revenue-generating partnership delivering a high-quality paid search advertising experience to subscribers and advertisers alike.
