Patent Number 7,660,581 – Managing sponsored content based on usage history

US PATENT No. 7,660,581 ISSUED TO JUMPTAP

Early Market Entry and Investment in Innovation Leads to Large &
Fast Growing Mobile Advertising Intellectual Property Portfolio

CAMBRIDGE, MA–February 10, 2010 – Jumptap, the leading mobile advertising provider, today announced that it was awarded Patent No. 7,660,581 by the United States Patent Office on February 10, 2010.

The patent relates to a computer-implemented method for targeted distribution of sponsored content item of a first or second sponsor to a plurality of mobile communication facilities whose respective users have a common usage history characteristic statistically modeled as a profile associated with the respective users.

Patent Number 7,660,581 – Managing sponsored content based on usage history


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