FIFTH U.S. PATENT ISSUED TO JUMPTAP IN NINE MONTHS
Intellectual Property Portfolio Reflects Increasing Sophistication and Advancements of Mobile Advertising Systems
CAMBRIDGE, MA–March 10, 2010 – Jumptap, the leading mobile advertising provider and largest independent mobile ad network, today announced that it was awarded Patent No. 7,676,394 by the United States Patent Office on March 9, 2010.
The patent relates to an automated bid management system for dynamically managing bids for presentation of mobile content on a mobile communication facility operated by a user paying for use of the mobile communication facility with a wireless communications provider, wherein the mobile communication facility consists of a mobile phone, a cellular phone, or satellite phone, the system comprising a computer having a computer readable medium having stored thereon instructions which, when executed by a processor of the computer, causes the processor to perform the steps of…
Patent Number 7,676,394 – Dynamic bidding and expected value
