JumpTap Launches Mobile Advertising on Telefónica emoción Portal

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September 27, 2007

JumpTap, the leader in the mobile search and advertising solutions, announced today that it has launched services on Telefónica, the first operator in Spain to bring a complete search and advertising solution to the mobile screen.

JumpTap has deployed a comprehensive mobile search and advertising solution for Telefónica, serving contextual banner ads on the home page and throughout the content verticals on the operator's movistar emoción portal, as well as delivering sponsored search links within the Games, Images and Music channels. In the first months of working together, the JumpTap search and advertising solution twice sold out Telefónica's entire display advertising inventory - a first for any mobile operator. Sony Ericsson, Warner Music, Gameloft, Vivendi Games Mobile, Coca-Cola, Buongiorno, Terra, Barclays Bank, PrisaCom and BMW are amongst the first advertisers to launch mobile campaigns on this new medium.

"As the leader in the market, it was essential we deployed a search and advertising solution that would enhance the user experience without being intrusive. The mobile screen is too small to make mistakes," said Susana Rodriguez, Director of Online and M-Commerce at Telefónica. "The JumpTap solution seamlessly integrated into the movistar emoción platform and delivers search results with highly relevant sponsored links - associated to the search - along with high impact, contextual advertisements throughout the portal."

Rodriguez continued: "Mobile advertising is still in its infancy, yet major brands are already recognising the huge potential offered by this new medium. Advertisers are recognizing that no other channel comes close in terms of combining audience reach with the ability to interact on a personal level with targeted subscribers, as well as having the results associated with their campaigns in an online way."

Telefonica is the number one operator in market share in Spain, and every month over four million people access movistar emoción. As the majority of Telefónica's handsets are enabled for WAP, the number of mobile searchers and browsers is expected to rise drastically over the coming years. Jupiter Research predicts by 2011 that over $13B will be spent on mobile advertising annually.

"We are delighted that a globally recognized regional market leader is taking such a big leap forward with new technology the way Telefónica has done. It demonstrates a tremendous commitment to the future of mobile marketing. This move will undoubtedly be commercially beneficial for advertisers who now have access to a new, young demographic on the most interactive and personal medium we have seen to date," said Dan Olschwang, President and CEO of JumpTap.

JumpTap is the leader in the mobile search and advertising space, with solutions deployed by numerous operators worldwide. Telefónica represents JumpTap's first commercial deployment in Europe and is a clear indication that the mobile search and advertising industry, which is currently more advanced in the United States, is rapidly becoming a reality in Europe. JumpTap is the official sales agency for display and search advertising on movistar emoción.

For more information about advertising opportunities on Telefónica movistar emoción, please contact Gonzalo Figares at +34 639 42 85 91 or advertising@jumptap.com

 

About JumpTap
JumpTap, Inc. is the leader in mobile search and advertising solutions reaching 40% of North American WAP subscribers and commercially deployed on 9 mobile operators in North America and Europe. Recently selected by IDC as one of the 10 emerging mobile players to watch in 2007 and awarded the 2007 Entrepreneurial Award for Mobility by Frost and Sullivan, JumpTap has developed the most comprehensive search and advertising solutions in the market. JumpTap's operator-branded solutions enable operators to maintain their direct relationship with their subscribers, and offer a fast, easy and fun search experience, while generating and retaining valuable search and advertising revenues. For more information, please visit www.jumptap.com.