JumpTap and SurfKitchen partner at 3GSM to Showcase Mobile Search within On-Device Portals

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February 12, 2007
Barcelona 12 Feb 2007 - SurfKitchen and JumpTap have joined forces for 3GSM to show the combined benefits of Mobile Search and On Device Portal applications. Both companies are pleased able to showcase this capability on their respective stands - SurfKitchen in Hall 1, Stand D64 and JumpTap in Hall 2, Level 1, Stand 2.1F54.

Mobile search is an application that subscribers will access multiple times per day. Consequently, subscribers want it on the main screen of their devices, as soon as they open the phone. Integrating search with On Device Portals will allow access to the long-tail of mobile content, and will provide a way to deliver relevant targeted advertising.

"On Device Portals offer a compelling and proven way to market and sell content on a mobile device. By adding the dynamic of mobile search to the equation, the client turns into a one stop on device shop for content purchase" said Michel Quazza CEO of SurfKitchen. "We are very pleased to work with JumpTap, a leader in mobile search to offer this advanced functionality."

Dan Olschwang, President and CEO of JumpTap said: "Search drives multiple benefits for both mobile operators and their subscribers. And to drive maximum usage and maximum revenue, the search box should be prevalent throughout the mobile experience. We are excited to integrate our mobile search products with SurfKitchen and their innovative On Device Portal."