Press Releases
JumpTap Celebrates Its Arrival On Madison Avenue
July 16, 2008
JUMPTAP CELEBRATES ITS ARRIVAL ON MADISON AVENUE
Introduces Series of Social Networking and Educational Mobile Advertising Events
NEW YORK — July 16, 2008 — As mobile advertising surges in popularity, JumpTap, the leading mobile search and advertising solutions provider, announces its fifth global office and its entrance into the advertising capital of the world, New York City. JumpTap has opened a New York office and will officially celebrate with an invitation only cocktail party – to be held tomorrow, July 17, 2008 – at the Rooftop Garden of 230 FIFTH.
The event is designed to bring together advertising professionals from media, digital, search, creative and mobile agencies in a social setting in order to learn about JumpTap, mobile advertising and first and foremost, to have a good time! The social is the first of several industry events JumpTap will host in the coming months to connect relevant audiences in the mobile marketing industry.
According to a new Nielsen Mobile report¹, “Advertising is becoming a common part of the mobile internet experience: 26 percent of mobile internet users view ads while using the mobile internet, and mobile internet users are more receptive to mobile advertising than average data users.” JumpTap is uniquely positioned to leverage years of experience in mobile search and advertising and its global best practices from international markets here in the U.S. Its New York presence offers an indispensable resource to brands and agencies looking to optimize their marketing campaigns by integrating mobile into their strategies.
Leading the New York office, located at 275 Madison Ave, is Global Senior Vice President, Advertising Sales & Business Development, Evan Krauss and Chief Marketing Officer, Paran Johar. Krauss has built new products and businesses for some of the Internet’s most important brands, including Yahoo!, AOL, Excite, Looksmart and Agency.com. Johar possesses more than 15 years of advertising and digital marketing experience. During his tenure with top agencies including MRM, Tribal DDB, Saatchi and Saatchi, and BBDO, Johar developed industry leading digital marketing programs for brands such as GM, Microsoft, E! Online, Wells Fargo, Toyota, Universal Pictures, Paramount Pictures, and eHarmony. “Jumptap is making a significant investment in attracting top talent and growing our advertising team, evidenced by over 600 percent growth this year alone,” said Johar. “We are seeing a continued progression in usage patterns on next generation devices and this week’s release of the iPhone 3G will continue to boost those numbers and serve as a catalyst for driving the mobile search and advertising industry forward.”
Media may inquire about attendance to the July 17 event being held at the Rooftop Garden of 230 FIFTH. To attend the event or for more information, please contact Tom McFeeley at 212-798-9838 or e-mail tom_mcfeeley@cohnwolfe.com
About JumpTap
Reaching over 150 million mobile subscribers through partnerships with 17 mobile operators and numerous content publishers, JumpTap's powerful search and advertising solutions benefit the whole mobile Internet ecosystem: JumpTap enables carriers to maintain a strong, sustainable position in the mobile marketing value chain, drives traffic and revenue opportunities to content publishers, and gives advertisers access to targeted customers. Recently awarded the best advertising and marketing search engine award by Visiongain and selected by IDC as one of the 10 emerging mobile players to watch in 2007, JumpTap has developed the most comprehensive search and advertising solutions in the market. For more information, please visit http://www.jumptap.com/.
¹ Critical Mass: The Worldwide State of the Mobile Web, Nielsen Mobile, July 2008