TeliaSonera and JumpTap Announce Group-Wide Search and Advertising Deal

Mobile World Congress, Barcelona, Stand 7H37 — 11th February 2008 — JumpTap, the leading mobile search and advertising solutions provider, today announces that it has signed a multinational deal with TeliaSonera, the leading mobile operator in the Nordic and Baltic regions.

This strategic move will see JumpTap deploy a comprehensive search and advertising solution across seven different network operators in Sweden, Spain, Denmark, Finland, Norway, Estonia and Lithuania.

JumpTap will be TeliaSonera’s exclusive partner for all mobile advertising and paid search ads served on SurfPort, TeliaSonera’s mobile Internet portal, and on SurfOpen, an Internet toolbar to be launched throughout the group during 2008, which follows the user both on and off portal.

Dan Olschwang, president and CEO of JumpTap, comments: “This is a monumental move for TeliaSonera and is testimony to the fact that the world’s most innovative and progressive operators are deploying integrated white label search and mobile advertising services.”

Benefits for TeliaSonera and Subscribers

• JumpTap’s white label solution will enable TeliaSonera to secure a sustainable position in the mobile advertising value chain, a market expected to be worth over $14bn by 2011.
• TeliaSonera will capture long-term advertising revenue, along with subscriber loyalty, as the gateway to the mobile Internet.
• SurfPort and SurfOpen will both incorporate JumpTap’s built-for-mobile search and advertising solutions, to create a richer, simpler mobile web experience for end-users, and in turn encourage repeat usage and increase mobile web traffic.
• TeliaSonera will be able to leverage search intelligence to enable highly targeted advertising.

Benefits for Advertisers

• TeliaSonera’s networks enable advertisers to reach the largest subscriber bases in Scandinavia and the Baltics.
• JumpTap’s fully integrated search and advertising solutions will use insight from search behaviour along with operator gateway data, to deliver the most targeted and tailored ad delivery system available on mobile, no matter where users navigate to on the mobile web.
• An extensive range of mobile advertising solutions to help marketers better engage with customers and achieve their marketing objectives.

“SurfOpen is an important step into Mobile 2.0,” says Indra Asander, Senior Vice President, Head of Content Services, Europe Mobility Services, at TeliaSonera. “SurfOpen will bring improved options to the market to communicate with our mobile customers in seven countries. Our partnership with JumpTap will help our customers quickly and easily access to their favorite content and services wherever it exists on the Internet.”

Olschwang concludes: “The full potential of the mobile marketing industry is only realized when subscribers are satisfied with their mobile web experience. By combining intelligence from search with operator gateway data, users get fast access to everything they are searching for in the most intuitive way possible. TeliaSonera understands the importance of openness and of simplifying the mobile web, which is why SurfOpen and JumpTap’s search and advertising solutions work together to provide a positive user experience."