JumpTap Expands Presence in Spain to Meet Accelerating Demand for Mobile Search and Advertising Services

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May 19, 2008

JUMPTAP EXPANDS PRESENCE IN SPAIN TO MEET ACCELERATING DEMAND FOR MOBILE SEARCH AND ADVERTISING SERVICES

 

 

MADRID, SPAIN — May 19, 2008 — JumpTap, the leading mobile search and advertising solutions provider, today announced the opening of a new office in Madrid. The company also announced new team members Alvaro del Castillo, managing director of advertising for Southern Europe and Jaime Pelegri, associate director of ad sales—as well as the promotion of Gonzalo Figares to regional ad sales director. The expansion comes in response to explosive market growth across Europe, which is expected to triple to $3.5B over the next three years[1], and the success of JumpTap’s mobile search and advertising solutions.

 

JumpTap’s high-quality mobile search and ad network and broad range of ad formats are especially attractive to brands and agencies looking for innovative ways to interact with their audiences. To that end, JumpTap also delivers and represents advertising inventory on operator portals and popular publisher content mobile websites.

Benefits of JumpTap’s Search and Ad Solutions:

 

• Offers flexibility to choose from the largest portfolio of ad formats,
• Enables advertisers to reach their targeted demographic audience leveraging global best practices for increased performance,
• Optimizes the customer experience through relevant advertising.

In Spain, Telefonica partners with JumpTap to manage its on-portal search and display advertising. JumpTap also has key operator partnerships across the globe, including TeliaSonera, who is deploying comprehensive search and advertising solutions across seven different network operators in Sweden, Denmark, Finland, Norway, Estonia and Lithuania. JumpTap provides the most targeted advertising solutions coupled with the most relevant search ensuring long-term value for operators and publishers and providing a superior mobile Internet experience for users.

 

“Advertisers in Spain are benefitting from lower costs and higher rates of return from their mobile advertising campaigns,” said Mike Kent, vice president and general manager of Europe. “Increasing levels of consumer recall, interaction and receptivity reinforces the validity of the mobile marketing medium and is a key indication of future growth throughout the rest of the world.”