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JumpTap Expands Presence In Europe To Meet Accelerating Demand for Mobile Search and Advertising Services
27.5.08
JUMPTAP EXPANDS PRESENCE IN EUROPE TO MEET ACCELERATING DEMAND FOR MOBILE SEARCH AND ADVERTISING SERVICES
Opens New Offices in Spain and Sweden
CAMBRIDGE, MA— May 27, 2008 — JumpTap, the leading mobile search and advertising solutions provider, today announced the opening of new offices in Stockholm, Sweden and Madrid, Spain. The company also announced the addition of several well-known industry executives to continue servicing its growing advertiser base. The expansion comes in response to explosive growth in the burgeoning Spanish, Nordic and Baltic markets and success of JumpTap’s mobile search and advertising solutions. According to research firm eMarketer, European spending is expected to triple to over $3.5B over the next three years, with worldwide spending expected to reach $19.1B by 2012.
JumpTap’s high-quality mobile search and ad network and broad range of ad formats are especially attractive to brands and agencies looking for innovative ways to interact with their audiences. To that end, JumpTap also delivers and represents advertising inventory on operator portals and popular content publisher mobile websites.
Benefits of JumpTap’s Search and Ad Solutions:
- Offers flexibility to choose from the largest portfolio of ad formats,
- Enables advertisers to reach their targeted demographic audience leveraging global best practices for increased performance,
- Optimizes the customer experience through relevant advertising.
JumpTap has key operator partnerships across the globe, including TeliaSonera, who is deploying comprehensive search and advertising solutions across seven different network operators in Sweden, Spain, Denmark, Finland, Norway, Estonia and Lithuania, and Telefonica Spain, who partners with JumpTap to manage its on-portal search and display advertising. JumpTap provides the most targeted advertising solutions coupled with the most relevant search ensuring long-term value for operators and publishers and providing a superior mobile Internet experience for users.
“We are experiencing stellar renewal rates from our advertisers in Europe which is attributed to highly successful campaign results,” commented Dan Olschwang, president and CEO of JumpTap. “We have established our superior leadership working with the mobile advertising medium across global markets, and our clients are gaining a competitive advantage derived from our expertise and lessons learned.”
