Privacy Policy

Jumptap is committed to insuring the privacy of the users of mobile services in all of our activities.

Our approach to privacy is guided by the following principles:

• Transparency
• Care regarding sensitive data
• User control
• Consent
• Data security

Jumptap provides mobile advertising technology and services to our partners (publishers of mobile web sites and wireless carriers), and operates a mobile advertising network. When we serve ads for our partners or on our network, we seek to make the ads more relevant to users' interests. We and our partners do this by matching the ads to characteristics such as the time of day, carrier network, content of the site, application or page on which the ad is displayed, the type of mobile device and web browser used, anonymous information about the browsing behavior or search queries of the user and other information including data provided by our partners. To assist in tracking a user's activity, we or our partners may use a mobile browser cookie, a unique but anonymous identifier.

So while we may select an ad for a user based on the knowledge or inference that that user is a member of a certain demographic group (e.g., a male between the ages of 25 and 34), our system does not need to know who that user is.

When we have agreements with partners responsible for participating sites, we may tailor the ads users see across our ad network based on user activities at these sites or anonymous information available from these partners. By opting out (use the button above), a user can choose to have us serve ads without reference to the user's previous browsing behavior or search queries across unrelated sites.

Jumptap explains in clear and easy-to-understand language the ways that it uses information to deliver ads to users.

To begin with, Jumptap seeks to avoid coming into possession of certain sensitive data in the first place. For example, Jumptap's policy is not to accept possession of "Personally Identifiable Information" ("PII") about individual users. Our advertising system does not use information that would permit a user to be identified in the "real" world, such as a name, home address, email address, or telephone number. Our partners may gather PII, in which case their privacy policies will govern its use, but when they do, we ask them not to share it with us. Instead, Jumptap assigns to each individual user a unique but anonymous identifier, and uses that identifier to deliver more relevant ads to that user. Likewise, there is certain data that although not personally identifiable we consider sensitive, such as users' searches or viewing of sites with sexual content or information indicating a users' specific medical condition. Jumptap does not use these types of sensitive data from one site for tailoring ads at other sites across our network.

Another way we take care regarding sensitive data is to ask user's permission regarding its use. For example, Jumptap will not use a user's current GPS geographic location to target an ad unless we or one of our partners have previously obtained permission to do so. Jumptap works with a network of publishers, carriers, and others with mobile websites and with advertisers. Those entities may have certain rights to the data Jumptap collects on their behalf, which they will treat in manners consistent with their own privacy policies. Other than sharing information with the sites or advertisers you visited (i.e., where the information originated), Jumptap does not share individual level data with any third parties. We may, of course, share certain aggregated non-personal data, such as the number of people who clicked on a given ad. Naturally, if we are required by law to make a disclosure (e.g., in compliance with a legal process), we will do so. In addition, there may be times where we will need to disclose information to protect our system or our rights or to ensure your safety or the safety of others.

To opt out from receiving ads that are targeted based on your activity on the sites of our partners, click the opt-out link below. This will set an opt-out cookie on your mobile browser, if that browser reliably supports cookies. If you ever delete this cookie from your mobile browser you will need to opt out again in order to reinstate your opt-out status. Note that opting out will not stop advertising but will cause the advertisements to be served without reference to data about that individual user's activity at the sites of our partners. To opt out, simply click the link below (or enter it directly into your mobile browser). Please note that to opt out successfully you must access this link from the mobile device you wish to opt out.

If you wish to opt out, click here: www.jumptap.com/optout

In many cases users are providing data directly to our partners. In those cases, the relevant privacy notices will be provided by our partners, and when partners provide us such data, we will follow their policies in addition to our own. We will ask our partners to include information about our activities whenever possible and to point users to the choices we provide.

When we use data in more significant ways, for example when we seek to tailor the ads users see across our ad network based on unrelated Web sites users previously visited or their searches, we will seek to provide greater detail about the use of this data and more options for user control.

When we make changes to this policy, we will post the new policy 30 days before it becomes effective. If we make any material changes as to the data we collect or use we (or one of our partners) will get consent from a user before using data previously collected in a manner inconsistent with the previous policy.

We will not target an ad to a user based on sensitive data such as current GPS location unless we or one of our partners first has that user's consent allowing us to do so.

In the event Jumptap is acquired by another entity or otherwise experiences a change of control, the successor entity will have the same rights to use the data subject to this policy as does Jumptap.

Jumptap stores its data in a secure facility that is protected against unauthorized access and controls strictly which of its employees has access to its data.

Jumptap does not deliver ads or content based on individual level data that is more than six (6) months old.

If you have questions or comments about our Privacy Policy, please contact us at privacy@jumptap.com.

This Privacy Policy was last updated on January 21, 2009.