According to a new study by Forbes Insights, retailers are seeing a solid return on their mobile channel investments. 62% say their mobile channel returns are either exceeding (17%) or meeting expectations (45%). Nowadays, consumers are starting to look to their phones for a shopping experience and leading retailers are trying to capitalize and take advantage of this fast moving trend. Stuart Feil, editorial director of Forbes Insights, New York states that “The ubiquity of mobile devices is changing how retailers interact with their customers.” The study also found that 3 out of 4 retailers now have some type of mobile initiative in place and another 20% are in the process of evaluating the mobile channel. Forbes Insights predicts that Mobile initiatives will be getting a bigger share of retailers marketing budgets in the next three to five years. They also predict that mobile application development will shift over the next year.
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