Today Apple announced the iAd – a mobile ad network that delivers rich media experiences on Apple devices. Mobile advertising is generating a lot of activity, and validation of its value and the effectiveness of rich media ad units from players including Apple, is great for the industry.
Early on, Jumptap committed to a mobile Web and in-app rich media advertising strategy across multiple platforms. We understand the differences in mobile advertising and the power of relevant rich media ads that drive the highest user engagement. Jumptap is about open, cross-platform solutions. We make it easy for publishers and advertisers to run mobile ad campaigns across multiple devices, regardless of form factor.
To that end, the mobile ad industry’s biggest concern is fragmentation, and the use of different standards and platforms by handset manufacturers and operators. Fragmentation has been one of the greatest barriers to mobile advertising adoption in markets around the world. Mobile web publishers, application developers, and most importantly advertisers want advertising solutions that work across all handsets, devices, and across all operators. Importantly, Jumptap sells across multiple mobile devices. iAd is exclusive to Apple products. Imagine if when you bought a TV commercial you had to be concerned with the type of TV, the cable network, and the station all having different technologies, processes and standards.
Mobile advertising platforms that are independent of handset manufacturers, mobile operators, and operating system developers have a clear advantage of delivering a pure mobile marketplace that works across (and are unbiased by) device and operator platforms. When an advertiser places a mobile media buy, they are less concerned about the type of device or operator the ad is being delivered on vs. reaching and engaging their target audience.
Advertisers are increasingly demanding more sophisticated capabilities from mobile advertising solution providers. Jumptap has stayed ahead of the demand and innovation curve and has made numerous announcements regarding additions to our extensive mobile advertising Intellectual Portfolio.
We’ll continue to lead the mobile advertising industry and quickly innovate and make our solutions open and compatible with new mobile devices as they come to market. Stay tuned for upcoming announcements in this arena!
Paran Johar, CMO Jumptap
