A Flurry™ study of more than 2,000 apps and 2,000,000 mobile sessions has found that ad-supported models are effective for many mobile apps, especially news, reference, and weather apps. The study suggests that if at least 1-in-4 mobile subscribers use an app for more than 90 days, then it has a high value to advertisers. With data for Blackberry, Apple, Android and JavaME, the study is good news for mobile advertising, as almost two-thirds of the app categories investigated could monetize through ad-supported models. In the adapted chart below, apps inside the highlighted region are well suited for ad-supported models.
Apps well-suited for ad-supported models
Read the study: Mobile Users Most Loyal to News, Reference Apps
