By Saad Munir, Mobile Performance Expert, @Jumptap, @saadmunir1
With more than 121M smartphones in the US1, it’s critical for direct marketers to reach consumers on mobile, but that hasn’t always been so easy to do. The good news is that in the last year, targeting, tracking and scale have dramatically improved, making mobile campaign success a reality. Follow these tips to maximize the ROI on your mobile ad budget: Read More
