Tag Archives: hiring

March Newsletter

There’s so much happening here at Jumptap… we wanted to share the latest news, innovations, events and promotions! Feel free to contact us if you’d like to learn more about what you’ve read or share your comments.  This month’s topics include: Rich Media Partnerships | New Patents | Staffing Updates | CEO Bell at 4A’s | GDC | Hiring

Industry news

Jumptap Partnerships Offer Advertisers Largest Open Rich Media Platform

Our rich media offering is taking off!  We just announced industry-first partnerships with top mobile rich media providers: Celtra, Crisp Media, MediaLets and PointRoll.  These partnerships give Jumptap the widest reach of any independent ad network along with providing flexibility and simplicity to advertisers to execute their mobile rich media campaigns.   Jumptap CMO Paran Johar commented:

“Mobile rich media allows advertisers to maximize audience engagement with a truly personal medium.  Our platform agnostic open rich media platform makes its simple for advertisers. We’ve partnered with the top providers in mobile, allowing advertisers flexibility and the ability to run rich media anywhere on our network to achieve their ROI goals.”

Read the full press release here.

Jumptap Awarded Three New U.S. Patents

Our intellectual property portfolio continues to grow! This month we were awarded three new U.S. patents.  The company has a broad portfolio of issued patents.  Information on the two newest patents can be found at the following links:

Company

Jared Hand and Regina Sebring Join Team

We’ve had an exciting start to 2011 by welcoming 27 new members to the Jumptap team!  Most recently, Jared Hand joined us as Vice President of Sales and Regina Sebring as Vice President of Publisher Partnerships.  Sebring joins Jumptap from AudienceScience where she oversaw publisher relationships and business development.  Hand brings extensive digital sales experience to Jumptap, having led sales teams at top companies including Gorilla Nation and Clear Channel.

For more information on Regina Sebring and Jared Hand please visit www.jumptap.com/newstap or continue to our corresponding press release and Hand’s comments at ADOTAS.

Industry Events

CEO George Bell Presents at 4As’ Transformation

mpmisThe goal of the AAAA’s “Transformation” is to influence how brands communicate, change how agencies think, and collaborate with the advertising industry.  Jumptap CEO, George Bell, shared his expert insights on how mobile can and will contribute to the evolution and growth of digital advertising.  In his 10-minute presentation, he unveiled the concept of “appendage media,” playing off of the idea that mobile is an extension of our hand; intuitive by nature and always at our fingertips.  He drove the point home by showing images of an infant playing with an iPhone.  Bell also touched on Jumptap’s initiative to integrate data into mobile advertising, empowering advertisers to more effectively engage their audiences.

Watch the video here: http://j.mp/geiW13

Game Developers Conference in Review

gdcJeremy Bass (Business Development) was on hand at GDC, letting developers know about our 90/90/90 promotion.  As the promotion took hold, several things became clear; most importantly that game developers are either exploring or fully committed to the freemium model.  By offering a free/lite ad-supported version of their game—they can grow their footprint and up sell users with additional levels and features.  Bass also emphasized the momentum of the smartphone summit, noting the quality and relevance of the high profile speakers.  The 90/90/90 promotion eases developers through the freemium transition, with an increased revenue share.  If you want a 90% revenue share for the next 90 days, reach out to jeremy.bass@jumptap.com to make sure you’re eligible as one of the first 90 developers!

Company

Jumptap is Hiring!

Got the brains to be in mobile advertising? Jumptap has more than 30 open positions at our Cambridge headquarters and many others around the country.  We seek the best, brightest and most talented minds to join our team…check out opportunities in engineering, sales, marketing and more!

Opportunities are available for all experience levels ranging from recent grads to established professionals.

Posted by Nat Taylor on 03/30/2011
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February Newsletter

There’s so much happening here at Jumptap… we wanted to share the latest news, innovations, events and promotions! Feel free to contact us if you’d like to learn more or share your comments. We’re always eager to get your feedback. This month’s topics include: The State of Mobile Advertising Research Study | Jumptap CEO George Bell on Media | Thoughts from the Mediapost Mobile Insider Summit | Jumptap at GDC | We’re Hiring

Industry Events

Research Reveals Mobile Advertising Adoption Moves Mainstream

digiday1
On February 24, CMO Paran Johar presented to a packed room at Digiday Mobile intriguing new survey data from nearly 350 advertising and mobile executives from all around the ecosystem.  The research finds that mobile advertising is heading into the mainstream consciousness of brands, agencies and publishers, at hyper speed and that the key issues mirror those of early Internet advertising adoption.  The survey showcases that while advertisers are embracing mobile platforms, they still need better education, planning and measurement tools as well as targeting technology to help them get there.  Highlights include:

  • 4 of 5 marketers have engaged in mobile advertising
  • Targeting ranked #1 above price and reach
  • Respondents’ preferred buying method was evenly split
  • Two thirds of respondents plan to add Android in 2011
  • Three quarters of respondents’ primary aim was awareness or acquisition
  • Entertainment was the largest channel for two thirds of respondents

Read more on our blog Jumptap Mobile Advertising Research.

Industry news

CEO George Bell on the Future of Media

Jumptap CEO George Bell continues to lend his perspective on the future of media.  On February 8th Bloomberg BusinessWeek included his insights in the article: AOL Wages on Huffington in Shoot the Moon Purchase. “Advertisers want to go where the quality audiences are,” Bell said.  As the leader in targeted mobile advertising, Jumptap technology excels at doing exactly that—connecting advertisers to quality audiences.  Bell also raised the question “Why not shoot the moon on content,” which ties directly to last week’s Jumptap blog piece “Consumers Want Relevance in Mobile Ads.”  Content is king and advertisers should seek out placements on premium mobile properties to connect with high quality audiences.

Continue to “AOL Wagers on Huffington in ‘Shoot the Moon’ Purchase”

Industry Events

Jumptap Kicks Off Mobile Insider Summit

mpmisOn February 3rd Chief Revenue and Media Officer, Todd Anderman, kicked off Mediapost’s Mobile Insider Summit with a breakfast presentation: “The Changing Face of the Mobile Insider.” The three day event in Key Biscayne, FL focused on Change Agents, Marketing Untethered and Media in the Post-Desktop World and was attended by top marketers, including Jumptap CMO Paran Johar.  Johar moderated the roundtable: “Activating In-store.”  Discussions spanned from mobile implications on Madison Avenue agencies to understanding teens’ mobile consumption patterns.  One session actually included a few teens so marketers could hear first hand where media is heading (hint: the teens said that they hadn’t checked their email in over a week, but text and Facebook constantly.)  For more information:

Meet Jumptap at the 2011 Game Developers Conference

gdcCome “feel the love” from Jumptap at the GDC again this year! Seth Socolow, Jumptap Director of Business Development and Founder of the SF/LA/NYAppShow series, will be at the first annual Smartphone Summit from February 28th to March 1st. With presentations from the biggest games, like Angry Birds, and a session dedicated to mobile advertising in gaming.  Take some time to stop by, meet Seth, and hear the speakers.

Company

Jumptap is Hiring!

Got the brains to be in mobile advertising? Jumptap has more than 30 open positions at our Cambridge headquarters and even more around the country.  We seek the best, brightest and most talented minds to join our team…check out opportunities in engineering, sales and more!

Opportunities are available for all experience levels ranging from recent grads to established professionals.

Posted by Nat Taylor on 02/28/2011
| Leave a comment