Update: We ‘Made the Stage’! Thrilled to be joining 24/7 Media and ZenithOptimedia at Internet Week to discuss cross-screen and combating ‘device schizophrenia’ http://bit.ly/JpSC4U. Thanks for your support!
Internet Week, a festival that highlights the thriving Internet and digital communities, is set to rock New York City May 20-27. This year’s conference will explore how technology has disrupted and revolutionized every section of business. The event has opened its call for speakers in a public voting platform called Make the Stage. Jumptap has submitted for a panel with 24/7 Media and Zenith Optimedia to explore the hottest new approach to advertising: cross-screen. Help us ‘make the stage’ by casting your vote!
Vote for this panel!
By Keegan Kennedy, Sales Development Associate, Jumptap
March is right around the corner and basketball fans know what that means… the madness is about to begin! Whether fans are filling out their brackets, watching live games or catching up on games they missed, smartphones are a key resource for keeping up with the action.
By Adam Soroca, Chief Product Officer & GM, Jumptap
In an effort to improve mobile monetization, Google recently announced that it will require current AdWords customers to pay one rate for ads on both PC and some mobile devices, notably tablets. Google also announced that it will no longer break out tablet from PC in its campaign reporting. Reportedly, these moves are an attempt by Google to boost mobile ad revenues and capitalize on the shift in Google searches from PC to mobile. The move currently applies to search, but a similar move for display is sure to follow. The question has to be asked: are Google’s moves in the best interest of the advertiser? Why do advertisers need to pay for a market that does not yet exist and why should advertisers lose transparency? While consumer engagement and ad dollars are flowing to mobile; publishers, agencies, advertisers, and networks are still learning the downstream impact of mobile advertising, leaving one to wonder: why take away transparency except for personal gain?
New Englanders were pelted last weekend with one of the largest blizzards in recent history, and Massachusetts, where Jumptap is headquartered, was hit especially hard. Boston recorded 24.9 inches (630 millimeters) of snow, making it the fifth-largest storm in the city since records were kept. For many of those that lived through the blizzard of ’78, the weather was a bit of a déjà vu. As we begin to get back to ‘normal’ in the Bay State, we’re reflecting back on mobile traffic throughout the storm.
By Matt Duffy, VP of Marketing, Jumptap
Yesterday’s Super Bowl between the Ravens and 49ers was full of ups and downs. The same can be said about mobile traffic patterns throughout the afternoon. Jumptap’s research team tracked mobile traffic on our network from 3pm EST through midnight on Super Bowl Sunday to see when there were big dips and spikes in mobile usage. The most interesting results were as follows: Read More
(Dennis Eckersley #43, former pitcher, Boston Red Sox; Hank Aaron, #44 former left-fielder & hitter, Milwaukee Braves)
We’re happy to announce that Jumptap has been issued its 43rd and 44th patents by the United States Patent and Trademark Office.
San Francisco’s first Mobile Media Summit was a standing room only testament to the importance of mobile marketing. Four hundred plus mobile and advertising professionals packed themselves into the Julia Morgan Ballroom to hear from more than 25 agency leaders and some of the world’s biggest publishers. The ensuing discussion was a hotbed of insights that could help usher in the next wave of mobile marketing success.
As a proud sponsor of the event, we’re happy to share some of the top insights and takeaways.
Jumptap attended the first-ever San Francisco edition of the Mobile Media Summit, held this week at the Julia Morgan Ballroom. The conference was standing room only, and attendees heard about apps and ads from the top minds in mobile.
The countdown is on… 10 days until Super Bowl XLVII. Decked out in their favorite jerseys, fans around the country will don foam fingers, consume copious amounts of cheese dip, and buckle down for four hours of football and some of the year’s best advertising.
TV isn’t the only medium getting prime play time. According to Nielsen’s 2012 Year in Sports report, nearly 60% of smartphone and tablet owners accessed sports content on their device at least once a day between January to September 2012. Of those, 12% of smartphone owners and 10% of tablet owners did so more than three times a day.